Day 1, Monday, May 2

8:00-9:00 AM
Registration/Continental Breakfast

9:30-10:45
Overview of a Campaign 
Discuss why you should have a campaign and review the phases and timeline of a campaign.

11:00 AM-NOON
Preparing for a Campaign: Part I
Discuss pre-campaign audits, feasibility studies, campaign pyramid/gift tables and case statement reviews.

NOON-1:15 PM
Lunch on your own

1:15-2:15
Preparing for a Campaign, Part II
In this session, presenters will continue discussion of topics from the morning session and delve more deeply into the case statement reviews.

2:30-4:00
Build and They Will Come . . .
Discuss electronic database screening, prospect identification, peer screenings, data mining, filling the pyramid: rating giving capacity and inclination, campaign reporting 101 and more.

4:15-5:30
Preparing Your Advancement Services Shop for a Campaign
Learn how to assess your staffing needs and retain staff during a campaign. Review campaign reporting and campaign counting policies.

5:30-6:30
Networking Reception
Bring your business cards and chat informally with faculty and participants. Complimentary hors d'oeuvres and cash bar.

6:30
Conference Adjourns for the Day
Dinner on your own

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Day 2, Tuesday, May 3

7:00-8:00 AM
Continental Breakfast

8:00-10:00
Relationship Management
Topics for this session inlcude the role of research and relationship management in campaigns, building the prospect pool, keeping the pipeline filled, creating strong partnerships between fundraisers and researchers, care and feeding of the campaign pyramid, optimizing fundraising resources through prospect management, and creating the tools necessary to effectively manage relationship management in a campaign.

10:15-11:30
Donor Relations
Topics include creating a culture of gratitude through stewardship and recognition, honor roll of donors, etc., effective kickoff and events, and automating your stewardship process.

11:30 AM-NOON
Faculty Firing Line

NOON 
Conference Adjourns

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