Ernestina Snead—Director of Research Communications
Cornell University—Ithaca, N.Y.
United States
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Campaign Fundamentals

May 2 - 3, 2011
Hyatt Regency Penn's Landing
Philadelphia, Pa., United States


Join this fast-paced, candid exploration of the core issues that will dominate your work life for the season of your campaign.

Held in conjunction with the Campaign Strategies and Campaign Communications conferences

 

Benefits of Attending
  • Gain an understanding of the building blocks for a successful campaign.
  • Anticipate the challenges in effectively managing the fundamentals vital to maintaining campaign momentum.
  • Get perspectives from private and public, as well as large and small institutions.
  • Network with others wrestling with the same tough issues.
Who Should Attend
  • Development professionals and university leaders who are preparing to launch a comprehensive campaign at a college or university
Books available for Purchase at this Conference
11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously
Across Frontiers: New International Perspectives on Educational Fundraising
Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
Capital Campaigns: Strategies That Work
CASE Reporting Standards and Management Guidelines
Donor Relations: The Essential Guide to Stewardship Policies, Procedures, and Protocol
Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies
Kaleidoscope of Prospect Development: The Shapes and Shades of Major Donor Prospecting
Leading the Campaign: Advancing Colleges and Universities
New Rules of Marketing and PR, The: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
Recruiting and Training Fundraising Volunteers

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