Day 1, Monday, April 26

8:00-9:00 AM
Registration

9:00-9:15
Welcome and Introductions

9:15-10:45
Preparing for a Campaign
Feasibility studies, peer screenings, case statement reviews, defining naming opportunities, gift pyramids... are they all necessary? Hear faculty opinions on what steps you must take before launching your campaign.

11:00 AM-NOON
Preparing Your Advancement Services Shop for a Campaign
Learn what needs to happen to get your shop ready for a campaign. Counting policies, gift acceptance policies, reporting, etc. all need to be in place prior to your silent phase for a campaign to be successful.

NOON-1:15 PM
Lunch on your own

1:15-2:30
Running Your Advancement Shop During a Campaign
Learn what goes on in your advancement services shop during a campaign, from coping with a huge increase in volume to keeping a larger prospect pipeline filled.

2:45-4:00
Creating Strong Partnerships Between Fundraisers and Researchers

4:15-5:00
Aligning Donor Interests with Campaign Priorities

5:00-5:30
Faculty Firing Line: Campaign Counting
When is it ok to book a verbal pledge? Whose planned gifts can count? Review these and other questions that make counting policies essential!

5:30-6:30
Networking Reception

6:30
Conference Adjourns for the Day
Dinner on your own

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Day 2, Tuesday, April 27

8:00-9:00 AM
Breakfast Roundtables

• Working with campus leaders for a successful campaign
• Retaining staff through a campaign
• Campaigning in this economy
• Campaign reporting and stewardship

9:00-10:00
The Annual Fund in a Campaign

10:15-11:30
Working with Campaign Volunteers

11:30 AM-NOON
Faculty Firing Line
Get your questions answered and discuss issues with the conference faculty.

NOON 
Conference Adjourns

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