Day 1, Wednesday, May 8

12:30-1:30 PM
Registration

1:30-1:45
Welcome and Introductions

1:45-2:45
Campaign Marketing Communications: Strategic Overview
This overview will emphasize campaigns as fundraising marketing structures and their support of integrated brand marketing.

3:00-4:00
Emerging Trends in Campaign Communications
Learn about the next great things for campaign communications. Are case statements dead? Are campaign coffee table books a thing of the past? How are new tools, or new takes on old tools, transforming how we tell our stories?

4:00-5:00
Getting Started, Building Your Campaign Communications Team
Your campaign is a go. The goal and themes have been decided. Now what? Before you build your campaign communications plan, it's important to build out your team and develop an infrastructure that allows for consensus, buy-in, and coordinated implementation. Learn how you can develop a system that utilizes your built-in partners to contribute to and maintain successful communications.

5:00-6:00
Networking Reception
Join faculty and colleagues for complimentary light hors d'oeuvres and cash bar.

6:00
Conference Adjourns for the Day
Dinner on your own

Day 2, Thursday, May 9

8:00-9:00 AM
Continental Breakfast

9:00-10:00
Building your Plan
Campaign vs. institutional brand. Your university's brand and your campaign's brand. Target audiences and messaging. Strategies and tactics. These are the basic things to think about when putting your communications plan together. Learn about these general steps - and then generate ideas on how to customize for your campaign and your institution.

10:15-11:15
Social Media and Your Campaign
This session will give you a big picture perspective on how social media is changing the way audiences are getting information and making decisions, and take away practical, no-nonsense tips on building a social media strategy to support your campaigns.

11:15 AM-12:15 PM
Campaign Stewardship and Donor Relations
Campaigns offer an opportunity to connect with donors from recognition events to thank-you notes to individual dinners with the president. Learn how to develop a thoughtful and strategic donor relations program that will enhance and strengthen your campaign.

12:15-1:45
Lunch on your own

1:45-2:45
Campaign Events Designed to Inspire
Throw a party and they will come ... well, not necessarily. You will hear examples designed to inspire you to inspire others whether it's a campaign kickoff, closing gala or regional event.

3:00-4:00
Beginning to Think about the End of Your Campaign
You've launched. Now what? It's never too early to begin plans for closing out your campaign. Not just the tactics, but also the messaging. Discuss tips on being ready to communicate changes in your campaig, from extending the dollar goal to the wrap-up celebration.

4:00-4:30
Wrap-up with Faculty

4:30
Conference Adjourns

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