Look for these resources at the Campaign Communications conference. These materials will build upon the information you'll be learning in conference sessions.

Buy on site and save! You won't pay shipping charges when you purchase books at the conference and take them home with you. All publications will be sold at the CASE member price.

Materials available for purchase during the conference include:

• Capital Campaigns: Strategies That Work
  Updated edition offers a blueprint for success in raising funds for capital projects, with guidance for every step needed to conduct your campaign. Includes downloadable CD-ROM with reference material.

• Effective Measures: The Return on Investing in Talent Management
  Learn how to measure the success of talent management programs. This book offers quantitative discussions of the impact of talent management programs on advancement efforts, with an emphasis on fundraising.

• Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future
  Noted fundraiser Mal Warwick offers practical tips to help nonprofits and their fundraising programs cope with an economic downturn and plan for the future.

• How to Write Fundraising Materials That Make More Money
  This book gives tips on how to write fundraising materials that inspire giving among first-time donors and keep existing donors loyal.

• Jump-Starting the Stalled Fundraising Campaign
  Develop a strategic approach to fundraising in a weak economy. Includes advice on making an advancement operation more efficient, how to tell if a campaign is in trouble and what short-term steps to take to stem losses.

• Leading the Campaign: Advancing Colleges and Universities
  This book discusses fundamental campaign principles with an emphasis on strategic decisions and campaign leadership, especially leadership of college and university presidents.

• Recruiting and Training Fundraising Volunteers
  Learn what it takes to recruit and train volunteers to be effective fundraisers.

• Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Results
  This book takes an in-depth look at how 25 colleges, universities and alumni associations effectively used social media to achieve success in focused initiatives, ranging from promoting events to raising awareness of research to highlighting a new homepage on an institutional website. The book draws upon the findings of the third survey of social media in advancement, conducted by Slover Linett Strategies and mStoner in partnership with CASE in early 2012. Results of the survey were examined with particular attention to those institutions that "consider their social media activities to be ‘very successful'"-and looked particularly at what those institutions do with social media to deliver that success.

Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.