Honora Shaughnessy—Senior Executive Director of Alumni Relations
McGill University—Montreal, Quebec
Canada
Conferences & Training

Campaign Communications

May 8 - 9, 2013
Hyatt Regency San Francisco
San Francisco, Calif., United States


Explore campaign marketing trends—including the use of social media and Web 2.0 strategies—in development communications and marketing research. The program provides basic how to's for campaign newcomers and encourages exploration into the role of communications and marketing in the shaping of your institution's philanthropic cultures.

This conference is held in conjunction with Successful Compaigns.

This conference is designed for newcomers to the advancement profession and professionals with mid-level responsibility.

 

Benefits of Attending
  • Review best practices and emerging issues in campaign communications.
  • Explore current trends in strategic planning, integrated communications, Web 2.0, social media and media relations.
  • Identify the role of campaigns as institutional marketing platforms.
  • Gain knowledge to help you understand various audience segments and learn how to best target them.

 

Who Should Attend

Communications, development, and alumni professionals planning for or engaged in campaigns for their institutions

Login

Help/Create Account