Campaign Communications

May 23 - 24, 2012
JW Marriott Marquis
Miami, Fla., United States

Explore campaign marketing trends—including the use of social media and Web 2.0 strategies—in development communications and marketing research. The program provides basic how to's for campaign newcomers and encourages exploration into the role of communications and marketing in shaping your institution's philanthropic cultures.

This conference is held in conjunction with Successful Campaigns.

This conference is designed for newcomers to the advancement profession and professionals with mid-level responsibility.

Benefits of Attending

• Review best practices and emerging issues in campaign communications.
• Explore current trends in strategic planning, integrated communications, Web 2.0, social media and media relations.
• Identify the role of campaigns as institutional marketing platforms.
• Gain knowledge to help you understand various audience segments and how to best target them.

Who Should Attend

• Development professionals and university leaders who are preparing to launch a comprehensive campaign at a college or university
• Vice presidents/vice chancellors of advancement
• Chief development officers
• Major gift officers
• Annual giving directors
• Campaign chairs and volunteers
• Campaign directors and staff