Campaign Communications

April 29 - 30, 2010
Hyatt Regency Minneapolis
Minneapolis, Minn., United States

Institutional fundraising campaigns are, at their core, marketing structures and efforts. As communications and development professionals, our opportunity is to use them to their full benefit for both raising money and building the brands of our institutions.

This conference will explore campaign marketing trends--including the use of social media and Web 2.0 strategies in development communications and market research. It will also provide basic how to's for campaign newcomers and encourage exploration into the role of communications and marketing in the shaping of our institutions' philanthropic cultures. A key component of the conference agenda will be the identification of topics to explore by the participants themselves, and a seminar-style final session to share best practices and explore issues and topics raised by participants.

Held in conjunction with the Campaign Fundamentals and Campaign Strategies conferences.

Benefits of Attending

• Review best practices and emerging issues in campaign communications.
• Explore current trends in strategic planning, integrated communications, Web 2.0, social media and media relations.
• Identify the role of campaigns as institutional marketing platforms.
• Gain knowledge to help you understand various audience segments and how to best target them.

Who Should Attend

Communications, development, and alumni professionals planning for or engaged in campaigns for their institutions