Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
Conferences & Training
Asking Workshop
Programme

09:30 Registration and coffee

10:00 Introductions and learning objectives

10:15 What size gift: leadership, major, principal?

  • Leadership giving and how it fits into your major gifts strategy
  • Why ask for leadership gifts - and in what context?
  • What are major and principal gifts?

10:25 How to approach the prospect meeting to work towards an ask

  • Meeting preparation
  • Getting through the door
  • What are your meeting objectives?
  • The prospect's perspective
  • Handling objections
  • Why you may be nervous and how to overcome your fears 

11:00 Break

11:15 How to structure a prospect meeting

12:00 Practical session One: A leadership giving ask

13:00 Lunch

14:00 Feedback and moving on to major gifts

14:45 Practical session Two: A major giving ask

15:45 Break

16:00 Feedback and conclusions

  • Closing the ask
  • Why do asks fail?
  • Lessons learnt and questions from participants

16:45 Finish

 

CASE Europe reserves the right to amend the programme without notice

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