Asking Workshop
Programme
09:30 Registration and coffee
10:00 Introductions and learning objectives
10:15 What size gift: leadership, major, principal?
- Leadership giving and how it fits into your major gifts strategy
- Why ask for leadership gifts - and in what context?
- What are major and principal gifts?
10:25 How to approach the prospect meeting to work towards an ask
- Meeting preparation
- Getting through the door
- What are your meeting objectives?
- The prospect's perspective
- Handling objections
- Why you may be nervous and how to overcome your fears
11:00 Break
11:15 How to structure a prospect meeting
12:00 Practical session One: A leadership giving ask
13:00 Lunch
14:00 Feedback and moving on to major gifts
14:45 Practical session Two: A major giving ask
15:45 Break
16:00 Feedback and conclusions
- Closing the ask
- Why do asks fail?
- Lessons learnt and questions from participants
16:45 Finish
CASE Europe reserves the right to amend the programme without notice