Advertising and Media-Buying Workshop
June 10 - 12, 2013
Renaissance Pittsburgh
Pittsburgh, Pa., United States
In our second year of the Advertising and Media-Buying Workshop, we'll build on what worked best last year to create an inspiring and interactive format that looks outside the world of higher education for insights and best practices. We'll look at the connections between marketing, creative and media strategies with particular emphasis on what you need to know when considering different types of media. We'll also take time throughout the workshop to address some of the specific challenges of our attendees. So bring your advertising and media-buying issues and questions for the group to discuss.
This conference is suggested for advancement professionals with mid- to senior-level responsibility.
Benefits of Attending
- Gain a deeper understanding of the current advertising environment.
- Evaluate different options for media buying, including in-house, full-service and media buying agencies.
- Hear from media reps on the best use of their media and learn how to get the most out of the relationship.
- Discover effective ways to get institutional buy-in.
- Review methods for measuring effectiveness.
Who Should Attend
Advancement professionals with responsibility for:
- Communications
- Marketing
- Advertising
- Public relations
- External affairs
- Social media
- Web content
