Ernestina Snead—Director of Research Communications
Cornell University—Ithaca, N.Y.
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Annual Giving Conference
Programme

Thursday 9th December 2010

9.30 Registration

10.00-11.15 Opening Plenary - You're Good but could you be Great?
Bernard Ross, Director, The Management Centre

11.15-11.45 Refreshment and networking break

11.45-13.15 Break out sessions (chose one)

Fundamentals
Innovations

Measuring success - reporting and forecasting: the basics
Adrian Beney, Partner, Iain More Associates

Social media and online donor engagement with little time/resources!
Jason Potts, Director, Think Consulting Solutions and Adam Robinson, Annual Fund Officer, University of Leeds

13.15-14.30 Lunch

14.30-15.30 Breakout sessions (chose one)

Fundamentals
Innovations

Stewardship and disbursement
Faye Jennings, Director of Annual Giving, University of Warwick

Major Gift's teams are from Mars, Annual Giving teams are from Venus
Becki McKinlay, Annual Giving Manager, University of Reading and Matt Mangan, Director of Fundraising, University of Birmingham

15.30-16.00 Refreshment and networking break

16.00-17.30 Workshop
Bernard Ross, Director, The Management Centre

19.00 Drinks reception followed by Dinner at the Crowne Plaza Hotel


Friday 10 December 2010

08.00-09.00 Breakfast Roundtables

  • Starting an Annual Fund from scratch - Claire Norden, Development Manager, De Montfort University
  • Student Caller training/recruitment ideas - Simon Buttenshaw, Head of Development (Regular Gifts), The University of Nottingham
  • The role of Annual Funds in a campaign - Laura Clark, Annual Giving Officer, University of Birmingham
  • Working with your database team - Stephen Knott, Alumni Fund Officer, Nottingham Trent University

09.30-11.00 Breakout sessions (chose one)

Fundamentals
Innovations
Telephone Fundraising: inhouse or with agency?
Rachel Brown, Development Manager, Annual Fund, The University of Edinburgh and Vicky Hayhurst, Head of Development and Alumni, Leeds Metropolitan University

Annual Giving 101: best ideas, worst mistakes
Panel: Heather Campbell, Head of Annual Fund, London School of Economics and Political Science; John Easom, Alumni Officer, Keele University and Ruth Stanley, Deputy Director of Development, University of Sheffield

11.00-11.30 Refreshment and networking break

11.30-13.00 Breakout sessions (chose one)

Fundamentals
Innovations

Data-mining for beginners: how to find out what your donors look like and who else looks like them
Rachel Mighall, Information Strategy and Analysis Manager, Oxford Brookes University and Adrian Salmon, Annual Fund Manager, University of Leeds

 Engaging other constituencies: students, parents, staff
Rachel Newbury, Head of Annual Giving, Lancaster University; Louise Mackay, Development Officer (Parents and Community) and Isobel Sticklee, Development Officer (Telethons and Direct Mail), University of Exeter

13.00-14.00 Lunch

14.00-15.00 Breakout sessions (chose one)

Fundamentals
Innovations

Writing compelling copy for direct mail
Aline Reed, Head of Creative, Bluefrog

Strategically focussing your resources for international fundraising
Speakers tbc

15.00-15.30 Networking and refreshment break

15.30-16.30 Closing plenary - Ending Innovations in Annual Giving

After two days of conference sessions, are there any other new annual giving ideas left? We pose that question to CASE Innovations in Annual Giving author Bob Burdenski. Bob has educated and entertained CASE Europe audiences on the subject of annual giving for years - Here's Bob's challenge: Send us home with some final strategies and smiles.

Bob Burdenski, Prinicipal, Robert Burdenski Annual Giving, USA


CASE Europe reserves the right to amend the programme without notice.

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