Advertising and Media-Buying Workshop

May 1 - 2, 2012

Naples, Fla., United States

The advertising environment has evolved in the past few years. This program wuill help education marketers navigate the changing world of advertising and will provide new approaches to media buying, creative strategy and department structure.

This conference is held in conjunction with Multimedia for Small Shops.

This conference is suggested for advancement professionals with mid- to senior-level responsibility.

Who should attend:

Advancement professionals with responsibility for:

• Communications
• Marketing
• Advertising
• Public Relations
• External Affairs
• Social Media
• Web Content

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Benefits of attending:

• Gain a deeper understanding of the current advertising environment.
• Evaluate different options for media buying, including in-house, full-service and media buying agencies.
• Hear from media reps on the best use of their media and how to get the most out of the relationship.
• Learn effective ways to get institutional buy-in.
• Review methods for measuring effectiveness.