Engaging Alumni with Social Media: Friends, Fans, Tweets and More

Sept. 29, 2011
Online
2 - 3:30 p.m. Eastern

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Integrating social media into your alumni development activities can greatly improve your ability to stay in touch with students, alumni, donors and friends. Hear from advancement professionals who have embraced social media and seen significant gains as a result of their efforts. The panel discussion will include findings from the report on "Use of Technology for Development and Alumni Relations among CASE Members," as well as best practices on how to staff your initiatives and measure your efforts.

Benefits of Participating:

• Hear real-life examples from institutions using social media to increase alumni engagement.
• Get ideas for the types of goals to set and how to measure the impact and success of your initiatives.
• Learn creative ways to staff your social media efforts, with limited budget and resources.
• Gain a better understanding of the popular and not-so-popular social media platforms available.
• Understand what it takes to launch a mobile site and campaigns, such as "text to give."

Who Should Attend:

• Communications and marketing directors and their teams
• Media relations and university or college relations directors and their teams
• Development and alumni relations directors and their teams
• Information technology professionals
• Anyone charged with engaging alumni with social media

Speakers

Terry Callaghan
Associate Vice President, Information Technology & Records Administration
Rutgers University Foundation & Rutgers University Alumni Association

As a member of the Foundation senior staff, Terry Callaghan provides strategic system implementation and advancement services support to the Foundation, Alumni Relations and the university. She is also responsible for the Foundation and Alumni Relations web presence and online community. She is currently the co-chair of the Association for Advancement Services Professionals Best Practice Committee for Information Technology. She is past chair of the SunGard Advance User Group and Product Advisory Group and founding chair of the SunGard Advance Web Access User Group.

Bill Kavan
Vice President, Product Management & Strategy, Advancement
SunGard Higher Education

Bill Kavan serves as the vice president of product management for SunGard Higher Education's advancement solutions, determining the future product direction for the Advance Suite, Banner Advancement, and PowerCAMPUS Advancement. He collaborates with customers, prospects, industry experts, management and development to identify, plan, build and deliver innovative solutions to organizations committed to building strong constituent relations. Kavan comes to SunGard with a substantial advancement and technology background spanning more than 19 years including serving as a professional advancement staff member at multiple higher education institutions and nonprofits.

David Roloff
Director of Membership & Marketing
Mizzou Alumni Association, University of Missouri

As director of membership and marketing of the Mizzou Alumni Association, David Roloff works to understand what drives and motivates alumni and building effective membership and e-communication programs to reach them. He has worked as a college-niche marketing specialist for 25 years, gaining experience in alumni relations, student auxiliary services, student media and university publications/alumni communication.

His work has received numerous CASE national and district marketing, membership and multimedia awards. A presenter at both national and district conferences, Roloff has been recognized as a Faculty Star by CASE.

Registration

$275 (US) CASE members; $365 (US) Nonmembers