Building Relationships with Your Independent School Communities Through Social Media

Sept. 27, 2012
Online
12 - 1:30 p.m. Eastern

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Social media is a critical component that schools can use to build and nurture relationships with parents, grandparents and the larger community. Hear how one school's educators have leveraged social media to build loyalty with their constituents and actively engage parents in the conversation.

Susan Bearden, information technology director from Holy Trinity Episcopal Academy, encourages educators and administrators not only to use social media, but also to manage it themselves so they can build strong relationships with parents, teachers and media outlets in the community. Learn how Catherine Koos and other teachers manage their Facebook pages on a daily basis, and how a school and an alumni Facebook page help promote a school's activities and news.

• Learn specific strategies to help you use social media to build relationships with important school constituents.
• Familiarize yourself with social media best practices as they relate to independent schools.
• See examples of how other independent schools use social media.
• Learn how to address common concerns about institutional social media use.

Who Should Attend:

• Vice presidents for development
• Educators and administrators at independent schools
• IT professionals at independent schools
• Communications and marketing professionals at independent schools

Speakers

Susan M. Bearden
Director of Information Technology, Holy Trinity Episcopal Academy

Susan M. Bearden has been the director of information technology at Holy Trinity Episcopal Academy since 2009. She frequently presents and writes about social media as an educational and business tool. In addition to blogging at www.susanmbearden.com, she tweets about education technology and social media as @s_bearden, and about digital parenting/media literacy as @HTEATech. As a technology leader, she strives to leverage technology to improve business outcomes and provide teachers and students with the support, tools and training needed to help them become responsible digital citizens and 21st century learners.

Catherine Koos
Head of Lower School, Holy Trinity Episcopal Academy

Catherine Koos received her bachelor of science in mathematics from Pennsylvania State University, her master of science in mathematics education from Florida Institute of Technology and her Ed.S. in educational leadership from the University of Central Florida. Koos taught mathematics at Melbourne Central Catholic High School and Holy Trinity Episcopal Academy's Upper School before accepting the position of Head of Lower School in 2009. In her position as head of Lower School, Koos strives to create a school community where teachers, staff and parents all work together to help children attain valuable tools for effective learning and living. A teacher at heart, she loves presenting at conferences, mentoring new teachers and administrators, and working with students whenever possible.

Registration

$195 members; $325 nonmembers

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