Engagement Strategies: Marketing Insights from Alumni, Annual Giving Directors and Top Businesses

Sept. 23, 2010
Online
2 - 3:30 p.m. Eastern

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Successfully cultivating alumni relationships depends on the same marketing principles that top businesses use to develop strong relationships with their customers: listening to their audience, developing customer-centric strategies, integrated marketing and more.

This presentation highlights six winning principles employed in the private sector that are being adopted by forward-focused annual giving directors. A highlight of the session is a presentation of findings from the "Mood of Alumni" survey conducted by Engagement Strategies Group, with implications for engaging alumni of all ages.

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Speakers

Cindy Cox Roman
Co-Founder
Engagement Strategies Group

A co-founder of Engagement Strategies Group, a collaborative network of practitioners who share a passion for innovation in the higher education sector, Cindy Cox Roman is the CEO of WIT Consulting, LLC and a veteran of some of the country's most respected communications and strategic research firms. She established WIT Consulting in 2001 as a research consultancy serving businesses, government and nonprofit organizations. Before founding WIT Consulting, Roman was a partner at Yankelovich Partners, where she headed the New York Custom Research practice. Prior to joining Yankelovich, she worked for nearly a decade at Young & Rubicam, developing communications strategies for Colgate-Palmolive, Johnson & Johnson and Kraft, among other clients.

She is a graduate of the Edmund A. Walsh School of Foreign Service at Georgetown University.

Sandy Radoff
Co-Founder
Engagement Strategies Group

A co-founder of Engagement Strategies Group, a collaborative network of practitioners who share a passion for innovation in the higher education sector, Sandy Radoff is president of S. Radoff Associates, a premier full-service quantitative market research firm established in 2002. She founded S. Radoff Associates after a career in market research spanning more than 25 years. She has held senior positions at Fortune 100 companies in financial services, publishing, telecommunications and advertising. In addition, she has spent over 15 years working as a senior account executive for several top tier suppliers of market research services. Her two most recent positions were as vice president at Harris Interactive and as director of the marketing sciences group at BBDO.

She has a bachelor's degree in mathematics and a master's degree in applied mathematics and statistics from the State University of New York at Stony Brook.

Who Should Attend

• Annual giving directors and their teams
• Senior leadership in institutional advancement
• Development professionals
• Communications and marketing professionals
• Alumni relations professionals

Benefits of Attending

• Hear what companies are doing to engage consumers and the implications for higher ed.
• Learn what engagement strategies annual giving directors are finding useful in improving their fundraising efforts.
• Gain valuable insights into the barriers to giving to one's alma mater overall and by age.
• Understand the communications challenges and opportunities evident for advancement offices working to strengthen their connection with alumni.

Registration Fees

$275, CASE members; $365, Nonmembers