Digital Marketing Tools for Fundraising (with AASP)

May 9, 2013
Online
2 - 3:15 p.m. Eastern

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Held in partnership with the Association of Advancement Services Professionals

Are you making the most of the new tools for fundraising? Learn about the latest tools for engaging prospects in a highly personalized approach --and methods for integrating the tools with your fundraising system.

Speaker

Nancy Benavente
AVP, Advancement Services
Children's Hospital Los Angeles (CHLA)

Nancy Benavente has been a professional in the advancement and development services area for over 25 years and is an active member of AASP, CASE, APRA, AFP, PMI and WITI. She currently provides leadership for optimizing engagement through a comprehensive strategy utilizing social networks and CRM based on innovation and best practices.

Previously, Benavente worked in higher education at UCLA and UC Davis managing advancement services teams and implementing new technology in support of fundraising. Her professional experience includes providing executive leadership in the areas of prospect research & management, information technology, donor relations, stewardship, and donor information systems, as well as oversight of analytical reporting. She has a strong background in reengineering business processes having managed or implemented the top three fundraising systems and a business intelligence/ data warehouse. She has managed several projects involving the redesign of systems to produce forecasting, predictive modeling and performance metrics reporting capabilities. Benavente has designed and implemented several online giving and community web sites and is currently implementing the use of social networking for fundraising.

She is a graduate of UCLA with a BA in sociology, where she also received an Executive Management Certificate from the Anderson School of Management.

Benefits of attending:

• Understand the latest functions of fundraising tools.
• Learn how advancement services can drive the fundraising effort.
• Learn where to find best practices and other resources.

Who should attend?

• Advancement vice presidents, executives, senor directors
• Advancement services staff
• Directors of development
• Fundraising and campaign professionals.

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Registration

$195 members (US); $325 nonmembers (US)

Can't attend at the scheduled time?
You can watch this seminar any time on your computer when you purchase a recording of the event, available through the CASE Store. Pre-order a recording of this seminar today.