Effective Corporate Fundraising

May 2, 2013
Online
2 - 3:15 p.m. Eastern

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Review best practices of corporate fundraising and understand the challenges in securing external support. Listen as an advancement professional shares innovative strategies, and ways to increase productivity, return on investment and overall program effectiveness.

Speaker

Lorena McLaren
Associate Director, Corporate & Institutional Partnerships
Carnegie Mellon University

Lorena McLaren joined Carnegie Mellon in January 2012. As an associate director, she manages a portfolio of companies for the university focusing on energy systems, manufacturing and strategic initiatives. Prior to Carnegie Mellon, she worked at the University of Washington for sixteen years in the College of Engineering serving as director of corporate and foundation relations and the engineering co-op program director.

McLaren holds a bachelor's degree in business administration from Central Washington University and a master's degree in education from Western Washington University.

Who Should Attend

• Directors of corporate fundraising
• Senior advancement professionals
• Major gift officers who want to learn more about corporate relations
• Managers of related/affiliated websites and sub-sites

Benefits of Attending

• Learn how to connect your institution's mission to corporate priorities.
• Create a strategic plan.
• Understand successful research techniques for corporate relations. 
• Review best practices in cultivation and stewardship of corporations.

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Registration

$195 members (US); $325 nonmembers (US)

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