Rethinking Reunions

May 3, 2011
Online
2 - 3:30 p.m. Eastern

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Reunions have long been an important program for engaging, and reengaging, alumni while securing meaningful gifts to colleges and universities. They are also complex, often involving staff, volunteers and resources from multiple departments, including alumni relations, annual giving, planned giving, events, and stewardship. Developing a robust program can be a key strategic driver and provide significant returns.

This seminar will explore how one university has approached the issue of rethinking reunions across undergraduate and graduate schools, using a combination of analytics, benchmarking and high-level volunteer input. Presenters will talk about the processes, findings and steps that were used to transform their reunion program and the results of their efforts to date.

Speakers

Martha Krohn
Executive Director of Annual Giving
University of Rochester

Martha Krohn is the executive director of annual giving at the University of Rochester, where she is leading a successful program that doubled the annual fund dollars in just five years in fiscal year 2010. She previously served as director of annual giving at Carnegie Mellon University and Emerson College. She started at University of Connecticut, holding various roles in all aspects of annual giving.

Krohn earned a bachelor's degree in communications with a concentration in journalism from Susquehanna University.

Kevin Wesley
Executive Director of Alumni Relations
University of Rochester

Kevin Wesley is the executive director of alumni relations at the University of Rochester. He previously worked as director of alumni relations at Bowdoin College and as deputy director and associate vice president for advancement at Carnegie Mellon University. He is a member of the CASE Commission on Alumni Relations and is a founder of the North East Alumni Relations (NEAR) consortium.

Wesley is a frequent speaker at CASE conferences and in 2010 his programs won three district and national CASE awards. He earned his bachelor's degree in economics and music from Bowdoin College.

Who Should Attend

• Alumni relations directors and reunion staff
• Annual giving and reunion giving directors and staff
• Senior leadership in institutional advancement
• Stewardship staff
• Special event staff

Benefits of Attending

• Learn how to analyze the efficacy of class reunion programs.
• Find out how to revise - or revive - reunions.
• Develop techniques for successfully working on reunions across advancement departments.
• Discover how to involve high-level volunteers and trustees to broaden institutional ownership and support.
• Identify some of the approaches used to gain useful feedback from reunion participants and donors.

Registration Fees

$275, CASE members; $365, Nonmembers