Best Practices for Branding and Maintaining a University's Presence on Facebook and Other Social Networks

May 12, 2011
Online
2 - 3:30 p.m. Eastern

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This seminar focuses on how Illinois State University has used social networking tools to strategically brand the institution and major events.

The speakers share the branding guide developed for internal audiences at the university and discuss how the university used social networking to enhance and market Homecoming.

Speakers

Brian Huonker
Assistant Director, University Communications & Marketing
Illinois State University

Drawing from an undergraduate degree in design from Illinois State, Brian Huonker has created award winning designs in corporate identity and brochures, direct mail and websites. Along with researching communication styles and preferences of the various generations, Huonker focuses on helping clients integrate new technologies into their media mix.

Annette Levitt
Director, Alumni Relations
Illinois State University

Utilizing 15 years of experience in relationship building in higher education, Annette Levitt brought Illinois State University into the world of social media in 2006. Since then she has built a virtual community that disseminates the excitement of campus life, student achievements and faculty success, advancing the mission of Illinois State.

Who Should Attend

• Advancement communications staff
• Marketing, communications and public relations staff
• Alumni relations staff
• Web administrators
• Writers and editors

Benefits of Attending

• Benefit from experiences and insights on how social networks may be used to promote your institution and brand.
• Discover how to organize your institution's social networking into one single family.
• Learn how to maintain and present a consistent voice with multiple authors.
• Gain access to the social networking guide used at Illinois State University.

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Registration Fees

$275, CASE members; $365, Nonmembers