ROI for Student Philanthropy Programs

April 25, 2013
Online
2 - 3:15 p.m. Eastern

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Educating the next generation of student philanthropists is a key objective of student advancement programs. Encouraging students to donate their time and treasure while educating them on the life-long importance of investing is essential. However, few of us have return on investment data.

This seminar helps staff members create tracking systems and measureable outcomes to track investment data to determine your return on investment.

Speaker

Beth Braxton
Independent Consultant

Beth Braxton is a passionate development officer with more than 20 years of experience. She has worked in all areas of fundraising during her career, ranging from event planning to planned giving.

During her time as director of annual giving at the University of North Carolina-Chapel Hill (UNC), Braxton worked with the 2007 senior class president and vice president in the annual fund to completely overhaul UNC's traditional "Senior Class Gift" program—with 12 percent participation from the 2006 graduating class—to a senior campaign model, which included a comprehensive student philanthropy education program which resulted in 38 percent of the Class of 2007 making a gift prior to graduation and increased young alumni participation in the subsequent years.

She is a 1990 graduate of UNC-Chapel Hill with a bachelor's degree in journalism.

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Who Should Attend

• Annual giving officers
• Young alumni annual giving program officers
• Alumni affairs young alumni and club program coordinators

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Benefits of Attending

• Learn how to create a culture of student philanthropy with active student volunteer structure.
• Increase student giving participation.
• Positively impact young alumni giving.

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Registration

$195 members (US); $325 nonmembers (US)

Can't attend at the scheduled time?
You can watch this seminar any time on your computer when you purchase a recording of the event, available through the CASE Store. Pre-order a recording of this seminar today.