Strategic Board Recruitment and Involvement to Dramatically Increase Giving

April 14, 2011
Online
2 - 3:30 p.m. Eastern

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Donors cite involvement with an institution as the primary reason they give major gifts. No level of involvement is of greater importance than that of board service.

This seminar takes a look at strategic board recruitment. Marcia Sloan Latta, a 25-year veteran of advancement and member of several nonprofit and corporate boards, will share her findings from research conducted among major gift donors and board members. She will share her insights and offer tips for identifying and engaging board members in meaningful ways in an effort to increase giving.

Speaker

Marcia Sloan Latta
Vice President for Advancement
DePauw University

Marcia Sloan Latta serves as vice president for advancement at DePauw University, where she is responsible for the alumni and development functions, campaign planning, and oversees planning for the university's 175th Anniversary. She also serves as staff liaison to the board of trustees governance review committee and the board development committee.

Previously, Latta served as vice president for development of the Bowling Green State University Foundation, and as senior associate vice president for advancement of BGSU. She was the campaign director for "Building Dreams: The Centennial Campaign for BGSU," a $120 million campaign, resulting in more than $146.5 million raised. In 2006, under her leadership, the BGSU Development Office received CASE's Most Improved Fundraising Program Award, based on multiyear data. Latta has held positions over the past 25 years encompassing virtually every area of advancement including alumni affairs, marketing, development and community relations.

Latta is a director on the boards of F&M State Bank, the International Research & Exchanges Board, and Sauder Historic Village, among other organizations. She recently completed her doctor of education in leadership and policy studies from BGSU.

In 2002 she was one of 20 U.S. university administrators invited to present in Moscow, Russia at IREX's symposium for rectors from the former Soviet bloc countries. Subsequently, she has hosted six Carnegie-funded international college administrators interested in the advancement field. She recently presented at an international conference on development fundamentals in Istanbul, Turkey.

Who Should Attend

• Presidents and heads of school
• Chief advancement officers and their teams
• Trustee chairs/chairs of nominating and governance committees
• Alumni directors and their teams
• Campaign directors and their teams
• Deans

Benefits of Attending

• Learn key components for identifying and recruiting board members.
• Gain understanding as to what types of involvement is seen as meaningful to board members.
• Hear research-based findings on how educational institutions can increase giving by strategically recruiting board members.
• Increase your knowledge of best practices of board recruitment and involvement.

Registration Fees

$275, CASE members; $365, Nonmembers

CASE Crystal Apple Award winner for excellence in teaching