Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications

April 12, 2011
Online
2 - 3:30 p.m. Eastern

Registration requires log in.  Need help with login?

Creating meaningful messages is still central to effective communication. Yet too often communicators get focused on the latest tools (Twitter much?) or slick creative, and lose sight of their goals and strategy. This seminar will focus on tips for organizing a story-based content strategy across your organization's communication channels-old media, new media and even social media. Once you get your strategy house in order, you'll find you have more time to explore creative, fun ways to make your institution's differences shine.

Case study examples from Nazareth College will be used to illustrate real examples of how institutions can create a content strategy and keep it working.

Speakers 

Karen Buck
Vice President
Zehno Cross Media Communications 

Karen Buck is vice president at Zehno Cross Media Communications, a marketing communications firm for educational institutions.

Buck excels at creating the focus and structure necessary to translate client marketing and communications goals into cohesive communications campaigns-from banner ads and postcards to program brochures and university websites. Not only a strategist, her implementation expertise in writing, editing, information architecture, design, production and content development is the result of her more than 15 years of experience working with universities, corporations and not-for-profits.

Alicia Nestle
Assistant Director, New Media
Nazareth College

Alicia Nestle is the assistant director of new media at Nazareth College. Prior to working at Nazareth, she was a television and radio producer and reporter for WXXI Public Broadcasting (a PBS/NPR member station in Rochester).

She graduated with a bachelor's degree in film and television from Hunter College, City University of New York.

Shane Shanks
Senior Communications Strategist/Editorial Director
Zehno Cross Media Communications

Shane Shanks is senior communications strategist/editorial director at Zehno Cross Media Communications, a marketing communications firm for educational institutions.

His work at Zehno and Kansas State University has won more than 100 national and regional awards from CASE, UCDA and other professional organizations. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and Currents. As a faculty member for the CASE Summer Institute in Communications and Marketing, he has coached hundreds of institutions on how to improve their publications, websites and marketing strategies. He won the CASE Crystal Apple for outstanding teaching in 2005. 

Who Should Attend

• Communications and marketing professionals
• Media relations professionals
• Web and electronic media specialists
• Independent school and small shop managers who want ideas on how to be more strategic in the way they resource communications

Benefits of Attending

• Review components of branding platforms to better focus your communications execution.
• Identify tools for auditing the content you have and sharing your work with a broader team.
• Maximize the impact of your work by disseminating content through multiple channels.
• Explore techniques for developing more compelling content.

Registration Fees

$275, CASE members; $365, Nonmembers

CASE Crystal Apple Award winner for excellence in teaching