SUPERSIZE Homecoming: Strategies for Maximizing the Value and Impact of a Campus Tradition

March 1, 2012
Online
2 - 3:30 p.m. Eastern

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Homecoming is an important campus tradition that can be leveraged to build the image and reputation of your institution. Re-imagine what your homecoming celebration is and who might be involved. The presenters will share practical steps for designing an exciting celebration that advances institutional priorities and goals and yields important results.

Benefits of Attending:

• Build a marketing strategy and plan that highlights homecoming and brands your institution.
• Learn strategies for growing your celebration without growing your budget.
• Explore technologies that allow alumni to participate in the celebration even if they can't be on campus.
• Uncover planning and evaluation processes that lead to greater innovation and participation.

Who Should Attend:

• Alumni relations professionals
• Marketing and communications professionals
• Advancement staff and other campus colleagues involved in planning homecoming

Speakers

Stephanie Epp
Executive Director of Alumni Relations
Illinois State University

Stephanie Epp coordinates a staff of ten alumni relations professionals as well as a 27-member Alumni Association Board of Directors, and serves as publisher of the Illinois State alumni magazine. Prior to joining alumni relations, Epp served as co-director of the National Board Resource Center at Illinois State University and before coming to the university in 2003, she managed higher education and professional development initiatives for the National Board for Professional Teaching Standards.

She completed her doctorate in education at Illinois State University.

Kelly Howell
Director, Alumni Relations
Illinois State University, Chicago Office

Kelly Howell is director of alumni relations at Illinois State University, where she manages outreach programs for the 53,000 alumni in the greater Chicago area. She serves as liaison for numerous alumni networks including Chicago Young Alumni Network and ISU Black Colleagues Association. Howell also manages the annual Alumni Day program during Homecoming.

Prior to coming to Illinois State in 2007, Howell served as an individual giving officer and director of young alumni programs at Southern Methodist University. As part of her roles at SMU, she coordinated reunion giving efforts. From 2001-2004, she managed the annual giving program for Pitzer College.

Howell holds a BA in marketing from Butler University and a graduate certificate in nonprofit executive management from Georgetown University. In June, she will complete her master's degree in nonprofit management at DePaul University.

Registration

$195 members; $325 nonmembers