Annual Giving: The Measures and the Trends

March 31, 2011
Online
2 - 3:30 p.m. Eastern

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Annual giving is one operation within development that is ever-changing. What is happening relative to national trends in annual giving-from participation to dollars raised; phone, mail and e-mail trends; and annual giving stewardship? What measures should we be tracking to ensure a successful annual giving program? This seminar will not only explore the national trends in annual giving but will also take an in-depth look at the key benchmarks of a good program-donor retention, reactivation, acquisition and upgrading behaviors.

Speaker

Shaun B. Keister
Associate Vice President for Development
The Pennsylvania State University

Shaun Keister serves as the associate vice president for development at Penn State University where he has supervisory responsibility for annual giving, development communications, corporate and foundation relations, donor relations, gift planning, leadership gifts and research/prospect development. He serves as a member of the senior leadership team and has played an integral role in the development and launch of Penn State's current $2 billion campaign "For the Future: The Campaign for Penn State Students." Previously, Keister served as vice president for development outreach at the Iowa State University Foundation.

Active in CASE, Keister has made over fifty national presentations to large audiences. He earned a bachelor's degree, with honors and distinction, from The Pennsylvania State University and both a master's degree and doctorate from Iowa State University.

Who Should Attend

• Annual giving professionals at all levels
• Annual fund officers and their teams
• Advancement officers and their teams

Benefits of Attending

• Hear about the latest trends in annual giving, including how programs have fared during these tough economic times.
• Identify the most important measures of a strong annual giving effort.
• Explore how trends will shape annual funds of the future.
• Review key industry benchmarks and compare them against your own program.

Registration Fees

$275, CASE members; $365, Nonmembers

Recipient of the CASE Crystal Apple award for excellence in teaching.