CASE - Campus-to-go: Leveraging the New Mobility

Libba Andrews—Associate Director

Mississippi State University Alumni Association—Mississippi State, Miss.

United States

Conferences & Training

Campus-to-go: Leveraging the New Mobility

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Campus-to-go: Leveraging the New Mobility

March 17, 2011
Online
2 - 3:30 p.m. Eastern

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"An educational institution that does not keep pace and does not engage students within the technological world in which they already live will quickly find itself on the periphery," states Tim Flood, senior technology consultant at Stanford University.

With mobile platforms evolving rather rapidly, professionals are trying to understand how best to leverage those applications for higher education. The key is creating mobile experiences that prompt consistent engagement with your audience, not simply replicating static web pages. This seminar offers lessons learned from iStanford, mDuke, and other campuses about the mobile experience and its application to the profession.

Speakers

Lisa Lapin
Assistant Vice President, University Communications
Stanford University

As Stanford's senior communications official, Lisa Lapin oversees University Communications and serves as chief spokesperson for the university. The University Communications team has responsibility for Stanford web content and top-level websites; media relations and the News Service; presidential and provost communications; internal and parent communications, crisis communications, and coordination of new media including social media and mobile media. University Communications also houses major publications and communications programs including iStanford, iTunesU, YouTube, Stanford Report, the annual report and Stanford Facts; and campus video production.

Lapin has served as a commissioner for the CASE Commission on Communications & Marketing, is a director of the CASE District VII board, and is active in numerous communications organizations including the American Marketing Association and the communications advisory board of the Silicon Valley Leadership Group.

Tim Flood
Senior Technology Consultant
Stanford University

Tim Flood is senior technology consultant at Stanford University. He has been involved in higher education since 1981, has spent most of those years at Stanford, and has consulted extensively in higher education. Prior to his current position, which affords him opportunities to remain strongly connected with Stanford innovation as well as to consult, speak, and write on higher education systems topics, Flood was director of student affairs information systems. His most recent projects include leading the development of iStanford, the innovative mobile app developed by Stanford students that led to the product offered commercially as Blackboard Mobile. His time on the Stanford campus is spent in the role of program manager for the Stanford Mobile Program, which includes iStanford and in leading other innovative efforts. Read his blog at http://www.twflood.com.