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March 13, 2012
Online
2 - 3 p.m. Eastern
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More community colleges are finding that investing in alumni relations is literally paying off. At the Community College of Baltimore County they have been systematic about their communications, mailings and data cleanup, with big results: an 89 percent increase in alumni giving in one year. With a steadfast focus on the cultivation and solicitation of individuals including alumni and friends of CCBC, their office has discovered guaranteed activities that will turn alumni into donors.
Speaker
Ann-Marie Thornton
Director of Development and Alumni Relations
Community College of Baltimore County
Ann-Marie Thornton has made a big impact at the Community College of Baltimore County since joining the advancement staff there less than two years ago, with donations from alumni increasing 89 percent in one year. At CCBC she is responsible for their alumni relations program, major gifts initiatives and annual giving program.
Prior to joining CCBC, Thornton, who has over 14 years of fundraising experience, was the program director of philanthropy for the Bon Secours of Maryland Foundation.
Who Should Attend
- Senior leadership in institutional advancement
- Alumni directors and their teams
- Major gift and annual giving officers
- Other college professionals charged with engaging former students
Benefits of Participating
- Hear how the migration of data into a new system was a key to fundraising success.
- Get practical advice on successful strategies for communicating with alumni.
- Learn the steps to help turn your former students into current donors.
- Gain ideas for a systematic approach to alumni relations and development.
Registration Fees per site
$125 members; $175 nonmembers
Questions?
Contact ccca@case.org
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