CASE - Part II: Events Metrics

Herb Mittler—Director of Development

International Schools of China—

People's Republic of China

Conferences & Training

Part II: Events Metrics

Home > Conferences & Training > Part II: Events Metrics

Part II: Events Metrics

Feb. 16, 2012
Online
2 - 3:30 p.m. Eastern

Registration requires log in. Need help with login?

This seminar is Part II of a three part series in partnership with AASP.

Events are used to accomplish a myriad of goals: stewardship, engagement, building new constituencies, branding, marketing, building recognition, etc. How do you know your event is a success? How do you measure "success"? As institutions explore the most effective ways to achieve certain outcomes, it's important to understand when, where and how events fit in best.

Three-part series in partnership with AASP

Part I: Annual Review of IRS Rules and Regulations

Part II: Events Metrics

Part III: Ethical Decision Making in Fundraising

The ability to measure means planning. Learn how advancement services and events professionals can work together to plan and implement a system to track the right kinds of data and reporting to help you understand the impact of events on your institution's overall advancement.

Benefits of Attending:

Learn new ways of critically looking at your institution's events.
Understand the tools, data and people needed to demonstrate the impact of any program.
Identify the benefits of data-based decision-making.
Discover how to analyze and demonstrate the impact of your events.

Who Should Attend:

Advancement services directors
Advancement data managers
Alumni relations directors, and/or those who oversee the planning of all integrated engagement activity, including events
Those who plan and manage alumni or stewardship events
Those who report on and analyze advancement data
Those looking to improve accountability within advancement

Speaker

Christina Pulawski
Consultant
Christina Pulawski Consulting

Christina Pulawski is an independent consultant specializing in development research, prospect management and information flow for fundraising. Previously, she was the director of development and donor services at Loyola University Chicago. Prior to joining Loyola, she was the director of development research at Northwestern University. She has served as president of APRA's Illinois Chapter and was a founding member and vice president of AASP. She co-chaired AASP's inaugural Summit, several CASE conferences, and regularly earns CASE faculty star distinction.