New Parents and the Annual Fund

Feb. 3, 2011
Online
2 - 3:30 p.m. Eastern

Registration requires log in.  Need help with login?

Increasing parent participation in the annual fund is a universal goal for all educational institutions. This seminar will explore a method that is being used by an independent school experiencing a dramatic increase in new parent participation, both in numbers of donors and in early response rates to the annual fund appeal.

New parents at independent schools are eager for information to help them navigate and feel connected early in their tenure and these sessions, which are fun, directed and short, are a great opportunity for early engagement. New parent orientation and its impact on giving is clear: new parents who received orientation gave at a participation rate 30 to 42 percent greater than new parents who did not receive orientation.

Participants will "attend" a mock new parent session and receive a sample PowerPoint presentation they can modify to suit their own needs. Additional promotional materials and an easy-to-follow timeline for the event and surrounding communications will be shared.

Speaker

Grace Hammett
Advancement Director
Ursuline Academy

Grace Hammett is an entrepreneur, a certified trainer specializing in nonprofit development and computer technology, and a professional fundraiser. Since 2003 her fundraising practice has been focused exclusively on independent education. She currently serves as the advancement director at Ursuline Academy in Wilmington, Del.

Hammett has conducted national and regional presentations as a subject matter expert in the areas of board development, nonprofit development and marketing, major gift fundraising, strategic planning, relationship building, volunteer management and project management. In 1994 her book, a cross-cultural guide for entrepreneurs exploring new markets in Eastern Europe, was published. (Bridging the Gap. Prague: Prognosis, Yazzyk and AHA Publishing, 1994.)

 Who Should Attend

• Annual fund officers and their teams
• Advancement officers and their teams
• Communication officers and their staff

Benefits of Attending

• Learn how to capture the attention of new parents and get them giving to the annual fund
• Receive "event-in-a-box" materials and timeline
• Learn the details of the simple, but critical, timing of the program
• Raise your department's mission profile with sessions for new parents

Registration Fees

$275, CASE members; $365, Nonmembers