Storytelling: Tapping the Power of Narrative

Feb. 10, 2011
Online
2 - 3:30 p.m. Eastern

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A nationally recognized author, speaker and consultant in the field of public interest communications, Andy Goodman is best known, and has received rave reviews for, his speeches and workshops on storytelling. In fact, due to Andy's expertise, he has been invited to speak at major universities and foundations across the country and was selected by Al Gore to train 1,000 volunteers who are currently delivering presentations about global warming around the country.

In Storytelling: Tapping the Power of Narrative, Goodman will explain why he believes storytelling is the single most powerful communication tool you possess, and he will offer specific ways you can use stories to effectively engage an audience, inspire action and advance your mission.

Since we first began talking to each other, telling stories has been an effective way to capture attention, engage an audience and convince them to act. When we have to communicate about complex issues and abstract ideas, however, finding the right story (or any story, for that matter) can be difficult. At the same time, advances in technology keep giving us shiny new tools to communicate with-e.g., Facebook and Twitter-and in our fervor to stay on the cutting edge, we often ignore our natural inclination to tell a good story.

Whether you're an annual giving officer, magazine editor or alumni director, this highly applicable session, open to all advancement professionals who spend hours advocating, explaining, proposing, presenting and writing, will offer you numerous and long-lasting takeaways.

Speaker

Andy Goodman
Author, Speaker, and Consultant

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

Goodman is best known for his speeches and workshops on storytelling, presenting, design and strategic communications, and has been invited to speak at Harvard's Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. He currently serves on the faculty of the Communications Leadership Institute, which trains nonprofit executive directors and grantmakers.

In 2007, Al Gore selected Goodman to train one thousand volunteers who are currently helping the former Vice President engage more Americans in the fight against global warming. In 2008, Goodman co-founded The Goodman Center to offer online versions of his workshops and additional communications and marketing classes to nonprofits, foundations, government agencies and educational institutions across the United States and worldwide.

When not teaching, traveling or recovering from teaching and traveling, he also serves as a Senior Fellow for Civic Ventures and is on the advisory boards of VolunteerMatch and Great Nonprofits.

 Who Should Attend

• Development professionals at all levels
• Communications and marketing professionals at all levels
• Alumni relations professionals at all levels
• Other individuals in advancement leadership roles

Benefits of Attending

• Hear from the nationally acclaimed expert on storytelling
• Learn the structure of a well-told story and how you can apply them in your work
• Discover the qualities that produce a story listeners (or readers) will remember and want to re-tell
• Find out how to create a storytelling culture within your organization

Registration Fees

$275, CASE members; $365, Nonmembers

Registration coming soon.