The New Fundraising: How to Capture, Market and Sell Your Impact

Jan. 19, 2012
Online
2 - 3:30 p.m. Eastern

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Can you measure your impact and clearly communicate your value to donors? Next generation donors, foundations and government agencies are making decisions based on results, not just efforts. In short, it's not just about who you know; it's about the outcomes you can deliver.

This seminar aims to empower you to create real leverage in your fundraising efforts. Case studies of organizations that have used their results to raise more money will be shared to offer participants the practical tools necessary to measure, market and sell their impact to funders and other key stakeholders.

Benefits of Attending:

• Hear from one of the nation's leading experts on measuring social impact.
• Improve the success of your fundraising pitch.
• Learn how to identify the funders and donors most likely to support your organization.
• Get an inside view of how funders are making grant decisions today.

Who Should Attend:

• Senior leadership in advancement
• Development managers and officers
• Corporate and foundation relations officers
• Grant writers

Speaker

Jason Saul
Founder and CEO
Mission Measurement LLC

Jason Saul is one of the nation's leading experts on measuring social impact. He is the founder and CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and public sector clients to measure and improve their social impact. He has advised some of the world's largest corporations, government agencies and nonprofits, including: Walmart, Starbucks, McDonald's, Levi Strauss & Co., American Red Cross, the Smithsonian and the U.S. Agency for International Development.

Saul serves on the faculty of Northwestern's Kellogg School of Management and Boston College's Center for Corporate Citizenship. He is the founder of the Center for What Works, a national nonprofit focused on benchmarking and performance measurement. He is the author of numerous books and articles on social strategy and measurement, including: Benchmarking for Nonprofits: How to Manage, Measure and Improve Performance (Fieldstone Press 2006); Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change (Jossey-Bass, October 2010); and The End of Fundraising: How to Raise More by Selling Your Impact (Jossey-Bass, February 2011.)

Registration

$275 members; $365 nonmembers