Navigating the Social Media Landscape in Higher Education

Dec. 8, 2011
Online
2 - 3:30 p.m. Eastern

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Join a spirited discussion with professionals from Ball State University who will share insight into their experiences navigating the social media landscape in higher education. This seminar will explore how one university has found its niche in a new medium through the creation of a lauded institutional social media policy, strategic development of social media properties for the institution, and a campus-wide effort to monitor and advise departments wanting to establish their own social media presences.

Join the conversation on Twitter: #caseoss

Looking for information on social media policies? Check out CASE's social media policy collection, available to all CASE members.

Benefits of Attending:

• Discover the benefits of pursuing an institutional social media approach driven by strategy-not tactics.
• Learn how to take valuable actionable steps (such as creating a social media policy) that will influence your institution's usage of social media.
• Receive resources (copies of Ball State's social media policy and social media briefs) that can inform your interactions with campus units interested in making use of social media.
• Establish contacts with peers in the industry willing to share their experiences with social media as well as guidance and feedback to those questioning their own efforts.

Who Should Attend:

• Marketing and communications professionals
• Media and public relations professionals
• Internal communications professionals
• Web administrators
• Writers and editors
• Anyone charged with creating a social media policy

Speakers

Stephen Jendraszak
Operations manager , university marketing & communications
Ball State University

Stephen Jendraszak plays a key role in the authorship and enforcement of university communications policies, including a social media policy that has generated significant interest among higher education institutions and trade publications-most notably Inside Higher Ed-because it is among the first of its kind in the industry.

He previously served Ball State as a communications manager. In that role, he co-led a cross-functional communications and marketing team in launching and managing Ball State's institutional social media presence, which accumulated the largest Facebook audience in the university's athletic conference, and consulting campus clients on their social media efforts.

Gail Werner
Media relations manager, university marketing and communications
Ball State University

Gail Werner oversees the university's internal email messaging service, known as the Communications Center, and has played a lead role in the development and implementation of the university's social media policy. Additionally, she manages Ball State's official presence on Facebook and Twitter.

Registration

$275 (US) CASE members; $365 (US) Nonmembers