Get Real, Get Read: Producing a Magazine Your Alumni Will Read
Dec. 7, 2011
12 - 1:30 p.m. Eastern
Please note: This OSS is a video webcast.
Is your alumni magazine making it to the nightstand, or is it landing in the recycle bin? If your publication isn't being read, this seminar can help you determine why, and what to do about it.
Brenda Foster, partner of Greatest Creative Factor, joins two of higher education's well-known magazine leaders, Betsy Winter Hall of Temple University and Dale Keiger of Johns Hopkins, in a lively discussion that will address the biggest obstacles facing alumni magazines today. How do you produce a better magazine in spite of budget cuts and resource limitations? How can you best manage institutional politics and relationships with stakeholders?
GCF, Greatest Creative Factor
Brenda Foster is a partner at GCF, a leading marketing communications firm that specializes in work for education-related institutions. She knows the internal and external dynamics of educational institutions and advises clients throughout the communications cycle. She's adept at helping institutions build rapport with internal audiences to win support for their marketing goals.
Foster is a frequent speaker at conferences for the American Marketing Association, CASE, Maryland Nonprofits, the Association of Fund Raising Professionals (AFP), American Association of Law School Deans, UCDA and other organizations. She taught business management at the University of Baltimore and is president emeritus of AIGA Baltimore.
Johns Hopkins Magazine and the University Magazine Group
Dale Keiger has spent the last 37 years writing with both hands for a variety of publications. Since he began scribbling for Johns Hopkins Magazine in 1992, he has won 15 CASE Circle of Excellence awards for excellence in feature writing, including six golds and three grand golds for article of the year. He is blogger-in-chief at UMagazinology, and has taught at the undergraduate and graduate level in the Johns Hopkins University Writing Seminars.
Betsy Winter Hall
Executive Director, Alumni & Development Communications
Betsy Winter Hall has managed B2B magazines and a range of internal and external university publications over the past decade. Since 1999, she also has taught undergraduate journalism courses on the fundamentals of successful magazine writing, editing and production. Today, she oversees Temple University's central development and alumni relations communications, including the quarterly Temple Review magazine.
$275 (US) CASE members; $365 (US) Nonmembers