Small Shop, Big Results: Rebuilding Your Community College Alumni Program

Dec. 11, 2012
Online
2 - 3 p.m. Eastern

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Participants can purchase Fundraising Strategies for Community Colleges and receive $10.00 off the price of the book. E-mail books@case.org after you register for this OSS event to receive the discount code to use when placing your book order. Please include the 11 digit Order ID Number from the CASE Order Confirmation.

With only a two-person fundraising staff, Morrisville State College, a predominately two-year school in rural upstate New York, successfully re-tooled its alumni program. The result: New levels of engagement by their former students. Find out how they transitioned their alumni relations efforts, lessons they learned, and what they've accomplished.

Benefits of Attending:

• Learn how to re-energize your alumni relations efforts.
• Get step-by-step guidance on how to create an alumni engagement plan.
• Hear practical advice on how to optimize your limited resources.
• Receive access to sample materials and documents.
• Understand how your communications and engagement efforts can translate into more philanthropic support from your former students.

Who Should Attend:

• Advancement Officers and their Teams
• Foundation Executive Directors
• Marketing, Communications and Public Relations Professionals
• Alumni Relations Officers

Kelly Gardner
Coordinator of Alumni Relations
Morrisville State College

Kelly Gardner returned to her alma mater in 2010 after spending five years in the Capital Region of New York, working for a number of different nonprofit organizations. Her varied experience in membership and advertising sales, as well as event planning, helped successfully realign Morrisville's alumni outreach philosophy and produced more than 300 new donors in one year. A regular presenter on campus, Gardner is the advisor to the college yearbook, The Arcadian, as well as a founding member of the Morrisville's Diversity Committee and Veteran's Task Force. She also sits on the board of directors for both the Madison Hall Association and the Children's Center at Morrisville State College. Gardner earned her B.A. in Public Relations from SUNY Oswego in 2006 and her A.A.S. in Business Administration from Morrisville State College in 2004.

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Registration

$125 members (US); $175 nonmembers (US)

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