Staying Connected: 100 Alumni Web Pages

Dec. 9, 2010
Online
2 - 3:30 p.m. Eastern

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Your alumni proudly wear their college t-shirts and adorn their cars with bumper stickers while cheering on the sports teams. So why aren't they feeling connected online? Is it because your alumni page isn't engaging or compelling enough? This seminar will help you benchmark your alumni website against  those of other institutions. You'll learn how to promote communication, increase awareness for financial support and create a more positive overall experience for your alumni while visiting your site.

For ten years, GCF has been studying and comparing college websites with its Annual 100 College Website survey. Starting in 2007, GCF has generously shared the results of their surveys through the CASE Online Speaker Series: Hundreds of Web Sites, Countless Insights (2007); Tour de Force: Best Practices in Online Campus Tours (2008); 100 College Online Magazines: Issues and Answers (2009). The results of this year's focus, alumni web pages, will show what's working, what's not, and how alumni sites can be improved.

Speaker

Brenda Foster
Partner
GCF

Brenda Foster is a partner at GCF, a leading marketing communications firm that specializes in work for education-related institutions. Brenda knows the internal and external dynamics of educational institutions and advises our clients throughout the communications cycle. She's adept at helping institutions build rapport with internal audiences to win support for their marketing goals.

Brenda is a frequent guest speaker at conferences for the American Marketing Association, CASE, Maryland Nonprofits, the Association of Fund Raising Professionals (AFP), American Association of Law School Deans, UCDA, and other organizations. She taught business management at the University of Baltimore and is president emeritus of AIGA Baltimore.

Kaitlin Pugh
Account Manager
GCF

Kaitlin Pugh, account manager, communicates daily with GCF's clients. She tracks the development of project planning, coordinates research and design phases with in-house staff and GCF affiliates, and maintains detailed records of past work and works-in-progress. A true right-brain, left-brain thinker, Katie combines strengths in project management with in-depth expertise in design, marketing, and print production.

Katie is a graduate of York College of Pennsylvania with a degree in graphic design and minors in advertising, marketing, and art history. Her experience as a tour guide and student ambassador for the York College admissions office gives her an insider's perspective on many of the challenges facing our clients.

 Who Should Attend

• Alumni Directors or Managers
• Alumni Relations Staff
• Advancement Communications staff
• Website Designers and Writers
• Web Administrators

Benefits of Attending

• Receive tips on how to increase participation of graduates to alumni sites through networking, multimedia elements, and events calendars
• Learn about new trends in social media and how to use tools like Facebook, Twitter and LinkedIn effectively in your alumni community
• Design matters: find out what draws users in and how to add interest to your site through user-friendly layouts and intriguing color schemes

Registration Fees

$275, CASE members; $365, Nonmembers