Catherine Chew—President
Craven Community College—New Bern, N.C.
United States
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Home > Conferences & Training > The Necessity of Developing a Community College Alumni Relations Program

The Necessity of Developing a Community College Alumni Relations Program

Dec. 13, 2011
Online
2 - 3 p.m. Eastern


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This seminar is Part 3 of a three-part series.

Three Community College Seminars

Part I
Mobilizing a Volunteer Team for Your Community College Annual Fund Campaign
Tuesday, Oct. 4, 2011

Part 2
Growing Brand and Enrollment through Social Media: Tips for Community Colleges
Tuesday, Nov. 8, 2011

Part 3
The Necessity of Developing a Community College Alumni Relations Program
Tuesday, Dec. 13, 2011

Community colleges traditionally have not devoted much time and energy nurturing relationships with their former students. But as community colleges are increasingly looking to alumni for support in their fundraising efforts, the need for a solid alumni relations office is becoming transparent.

Good relationships, communications and sound data form the foundation of a successful alumni relations program. Hear from two schools that are only a few years into building their alumni relations programs and learn how they expanded their databases and email contacts. Get practical ideas and some low-cost and no-cost tips you can implement, regardless of your staff size.

 

Speakers

Victoria Rexius
Manager of Alumni Relations
Schoolcraft College Foundation

In 2006, Victoria Rexius came to Schoolcraft College to launch the first comprehensive alumni program in the college's 45 year history. She brought with her 10+ years of diversified experience in institutional advancement, project management and marketing. In addition to serving as manager of alumni relations at Schoolcraft, Rexius is responsible for coordinating the college's annual campaign and plays a pivotal role in creating the marketing and long-term strategic plans for the Schoolcraft College Development Office.

 

Who Should Attend
  • Alumni directors and managers and their teams
  • Advancement officers and their teams
  • Database management professionals
Benefits of Participating
  • Learn how to make the case for investing in alumni relations.
  • Explore ways to build relationships and communicate effectively with alumni.
  • Get tips for building and cleaning your alumni database.
  • Understand the importance of alumni engagement to fundraising efforts.
Registration Fees per site

Register for one:

$125 members; $175 nonmembers

Register for all three:

$320 members; $445 nonmembers

Questions?

Contact ccca@case.org

 

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