Growing Brand and Enrollment Through Social Media: Tips for Community Colleges
Nov. 8, 2011
Online
2 - 3 p.m. Eastern
This seminar is Part 2 of a three-part series.
This seminar will provide tips and ideas for using social media to grow enrollment and build brand. As our prospects, students and alumni spend more time in the social space, we need to make sure our efforts matter to our institution's strategic marketing goals.
Examples and case studies will be presented that show how to integrate various types of social media, along with ways to blend social media with traditional marketing tactics. The focus will be on providing practical, actionable approaches that community college communicators, marketers and recruiters may begin to apply immediately to their campaigns.
Speaker
Michael Barzacchini
Director, Marketing Services
Harper College
Mike Barzacchini has worked in marketing communication and public relations for more than 20 years. For the past 11 years, he has served as director of the Marketing Services Department at Harper College, a community college in Chicago's northwest suburbs that serves approximately 40,000 credit and noncredit students.
He developed Harper's first branding campaign and leads the college's integrated marketing, web and social media initiatives designed to advance the institution's image and grow enrollment.
Barzacchini has also developed communication campaigns for health care providers, state government agencies, manufacturers and consumer service companies and regularly presents to higher education and small business professionals on topics related to branding, web and direct marketing, and social media.
Who Should Attend
- Marketing and communications directors and their teams
- Admissions directors and their teams
- Senior leadership in institutional advancement
- Academic program coordinators
- Other college professionals charged with engaging students and prospects through social media
Benefits of Participating
- Discover how various types of social media can be used together to grow enrollment.
- Examine how branding occurs in the social space and find out how social media can be leveraged with traditional approaches to build brand.
- Learn practical tips for integrating social media tactics into virtually every type of enrollment and marketing campaign.
Registration Fees per site
Register for one:
$125 members; $175 nonmembers
Register for all three:
$320 members; $445 nonmembers
Questions?
Contact ccca@case.org
