Part I: Creative Data Collection Strategies

Nov. 18, 2010
Online
2 - 3:30 p.m. Eastern

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This seminar is Part I of a three part series in partnership with AASP.

Review numerous examples of creative data collection strategies and discover tools for developing your data and information strategy for the future. You'll walk away with key data metrics to implement immediately within your organization.

Learn how to manage your data through comprehensive metrics. Find the best ways for reporting out to your organization on both the problems and opportunities your data presents. Discuss the incentives you provide for all parts of the organization to buy into the ideas of a high-quality and comprehensive data collection plan.

Although there will be specific examples for education, many of the concepts discussed apply to all types of nonprofit organizations.

Speaker

Brian W. Dowling
Senior vice president for finance and information systems
Vancouver General Hospital & University of British Columbia Hospital Foundation
Principal and founder, SupportingAdvancement.com

Brian Dowling has invested more than 20 years working in advancement and development services managing systems, gift processing, records, websites, research and operations. He joined the VGH & UBC Hospital Foundation in 2008 as chief information officer responsible for deploying creative information technology solutions to help the foundation achieve its fundraising and engagement goals. He is also responsible for the financial management and operations for the foundation.

Dowling worked previously at the University of Michigan in support of a $3.1 billion campaign with a database that contained over 1,000,000 entities and average revenue of $250-$370 million representing approximately 184,000 gift transactions. Prior to that position, he worked at the University of Toronto on the university's $1 billion campaign, Canada's largest and most successful philanthropic effort in higher education.

Who Should Attend

• Advancement services professionals
• Prospect research professionals
• Communications and marketing professionals
• Development professionals
• Annual Giving professionals

Benefits of Attending

• Learn how to build more depth and breadth in your data.
• Understand what data is critical for building a comprehensive donor profile.
• Learn metrics-based approaches for managing your data.
• Review creative, practical and cost effective solutions for acquiring and improving your data.

Registration Fees

Single event: $275, CASE or AASP members; $365, Nonmembers

Register for all three events: $660 members; $930 nonmembers