Maximizing Alumni Events for Greater Impact

Nov. 16, 2010
Online
2 - 3:30 p.m. Eastern

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Alumni relations officers are being challenged to deepen relationships and make more connections throughout their institutions. Annual fund and major gift officers are under pressure to raise more from alumni. And often we're all working with fewer resources than we had even a few years ago.

Learn how to build bridges between alumni relations and development to create powerful, multi-dimensional events. This session will offer practical advice planning and tips for implementing events that spark more relationships, and engage, inspire and steward more donors. Join us to explore how a joint approach to events benefits you, your institution, and most of all, your alumni.

Speaker

Laura Goodwin
Vice President
The Osborne Group

Laura Goodwin brings over 18 years of fundraising experience to The Osborne Group. She joined the firm in 2002, after serving for nearly nine years at Sarah Lawrence College, first as the director of annual giving and later as the director of donor relations and campaign communications.

Since joining The Osborne Group, Goodwin has devoted half of her practice to working with a wide variety of campaigns, and helping small and large organizations build exceptional annual and major giving programs.

Laura has presented several highly-rated CASE Online Speaker Series, appeared at numerous regional CASE conferences and will be on the faculty of the CASE Leadership in Development Management conference in December.

 Who Should Attend

• Senior leadership in institutional advancement
• Advancement officers and their teams
• Major gift officers
• Annual giving directors and staff
• Alumni directors and staff
• Donor relations staff

Benefits of Attending

• Learn practical ways to use events of all kinds to enhance leadership and major gifts, and use moves management to make events more successful.
• Gain insights into building a trusting culture that bridges alumni relations and development efforts for greater impact.
• Understand best practices in alumni engagement to maximize giving and connection.
• Take away ideas for maximizing reunion, homecoming, regional events, faculty lectures, board and council meetings and more.

Registration Fees

$275, CASE members; $365, Nonmembers