Producing Persuasive Case Statements

Oct. 13, 2011
Online
2 - 3:30 p.m. Eastern

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Producing a capital campaign case statement that survives the approval process-and still has the power to convince donors to make big gifts-is the most challenging task in development writing. This seminar will show you how to get from a strategic plan to compelling prose, how to best use data and sidebar elements to make your case, and how to write so as to touch the heart as well as the intellect.

Learn how to design a process that minimizes the pain and maximizes the creativity, review the pros and cons of using outside writers and designers, and discover how to integrate your case statement with your website.

Benefits of Participating:

• Discover how to please both your internal and external audiences.
• Discuss appropriate levels of emotion and frankness in a case statement.
• Hear pros and cons of hiring outside writers or designers.
• Gain tips for presenting data-facts and statistics-in convincing ways.

Who Should Attend:

• Directors of advancement communications
• Capital campaign directors and their teams
• Advancement writers

Speaker

Jeff Bradley
Vice President of Advancement Communications
Grenzebach Glier and Associates

Jeff Bradley joined Grenzebach Glier and Associates (GG+A) in 2010 as vice president of advancement communications. He grew up listening to storytellers in the Southern Appalachians, and has been helping institutions tell their stories for 25 years.

He began his career as a part-time correspondent for The New York Times, Time and Newsweek. He taught in Harvard University's Expository Writing Program for eight years, and in 1986 joined the Harvard Development Office as its senior writer.

After three years of learning the craft, Bradley became a freelance development writer specializing in campaign case statements and supporting materials for colleges, museums, independent schools and medical centers. He has also written six books.

His clients have included MIT, Williams College, Johns Hopkins University, Cornell, SUNY Oswego and LaSalle University. He has written for the Boston Museum of Science, the American Museum of Natural History and the Isabella Stewart Gardner Museum, as well as The Lawrenceville School and the Los Angeles Philharmonic. For the medical community, Bradley has written for National Jewish Health and the medical school of the University of Chicago.

Registration

$275 (US) CASE members; $365 (US) Nonmembers