Alumni Relations and Development, Working Together

Jan. 13, 2011
Online
2 - 3:30 p.m. Eastern

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"I'm not a fundraiser; I'm a friendraiser."
"In alumni relations, all you do is throw parties."
"She left her job in the alumni office to go to work for the dark side!"

Participants can receive a 20% discount on Alumni Relations: A Newcomer's Guide to Success, 2nd edition. E-mail books@case.org after you register for this OSS event to receive the discount code to use when placing your book order. Please include the 11 digit Order ID Number from the CASE Order Confirmation.

Does any of this sound familiar? For decades in some places, and centuries in others, alumni relations and development were all one team. The annual fund was driven by alumni volunteers, and the alumni director was the chief fundraiser. Then "fundraising" became "development," and a true profession-educational fundraising-was born. Offices were split into two departments, and in many cases the institution's resources went predominantly toward bringing in more resources.

So how do we breakdown the proverbial silos and create an advancement program that serves both the school and its constituents, and halts these divisive comments? Hear from two advancement professionals at Boston College who have shattered silos and built collaborative, complementary and co-existing programs. They will share how their team focus, in both theory and practice, has led to mutual success stories, and provide clear steps you can take to achieve these outcomes.

Speakers

John Feudo
Associate Vice President for Alumni Relations
Boston College

John Feudo, a 1982 Boston College graduate, is his alma mater's associate vice president for alumni relations. Feudo, an alumni relations professional for more than 20 years, was the executive director of the University of Connecticut Alumni Association from 1999 until his move to Boston College in 2006.
In 1988, Feudo became director of alumni field services at Tufts University and five years later was named associate vice chancellor for university advancement at the University of Massachusetts in Amherst, overseeing alumni activities for the state's flagship institution.
In 1999, he was named executive director of UConn's 175,000-member alumni association. While there, he not only reengineered the school's volunteer, reunion and affinity programs, he developed and led a $4.5 million campaign for alumni initiatives and coordinated the design and construction of a $3.7 million alumni center project.
In addition to his on-campus work, Feudo was elected president of the national Council of Alumni Association Executives. He has also authored and edited several books for CASE on the alumni relations profession, including editing the recent 2nd Edition of Alumni Relations: A Newcomer's Guide to Success.

Matthew K. Eynon
Associate Vice President for Annual Giving
Boston College

Matthew joined University Advancement in June 2007 and leads BC's annual fund, direct marketing and special gift programs. Previously, he served as assistant vice president for advancement at Suffolk University, where he led a development team that included major gifts, planned giving, donor relations, corporate and foundation relations, leadership gifts, and annual giving. Matthew's track record includes leadership roles at the University of Massachusetts Lowell, Cushing Academy and Berkshire School, as well as work in the sales and marketing sector. A graduate of Dickinson College, Matthew has been active as a leader for the Council for Advancement and Support of Education (CASE) and serves as past chair of the CASE District I board of directors.

 Who Should Attend

• Alumni directors and staff
• Development officers
• Senior leaders within advancement
• Athletic development and marketing staff
• Communications and marketing directors

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Benefits of Attending

• Learn how to align and embrace common goals at all staff levels.
• Discover ways that shared resources can lead to mutual success, such as increased giving and event attendance.
• Gain tips for building the relationship and creating trust.
• Understand the value of the work and objectives of your colleagues.

Registration Fees

$275, CASE members; $365, Nonmembers