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November / December 2008
Demographics and Advancement
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THE THREE AMERICAS
New regions are forming in the United States
The United States is in the midst of a change in demographics. William H. Frey describes the shifts as he sees them and looks ahead to what those changes could mean for the nation.
By William H. Frey
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PLAYING THE NUMBERS GAME
How will demographic shifts in the United States affect advancement?
U.S. demographics are undergoing dramatic shifts, and advancing institutional interests in this new landscape will require a better understanding of the values that drive different people. This article explores various aspects of the changes.
By John Pulley
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Circle of Excellence
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WINNING IDEAS
The 2008 CASE Circle of Excellence Awards showcase the best in advancement
This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.
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Development
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RING IT UP
In challenging times, institutions can’t afford to put their phonathons on hold
A variety of institutions weigh in on how to keep phonathons vital and productive despite challenges, including the down economy and lower call-completion rates.
By Diane Webber-Thrush
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Communications
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MASCOTS ON A MISSION
These spirit leaders bring branding, loyalty, and a lot of fun to your students
Although your mascot may seem like just a cuddly creature or a fierce defender, it may be signaling more about your brand than you realize.
By Andrea Jarrell
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Advancement
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UNTANGLING DIVERSITY
Weaving communities of color into your advancement program
Diversity is a complex issue, and the concept has different meanings, depending on your institution and advancement office. But one thing that everyone can agree on is that diversity is important, and reaching communities of color is imperative.
By Maura King Scully
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Columns
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TALKING POINTS: FROM DOG TAGS TO DEGREES
A reinvigorated GI Bill promises a new influx of students
This column discusses the 2008 Veterans Education Assistance Act, which expands the original GI Bill, and points out ways in which institutions can best serve student veterans.
By Molly Corbett Broad
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CAREER PATH: FOUNTAIN OF KNOWLEDGE
Discovering a calling as the library's chief fundraiser
Although many people may wonder how a librarian is qualified to be a fundraiser, skills such as listening and matchmaking translate across both positions.
By Emily Silverman
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POSTCARD FROM MELBOURNE
From apathy to ardor in engaging donors
The University of Melbourne creates a culture of philanthropy in just two short years, thoroughly disproving the notion that you can't raise money at Australian universities.
By Warren Bebbington
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CLOSING REMARKS: COME TOGETHER OVER ME
Small, religious HBCUs could find power in numbers by pooling their endowment trusts
The author proposes that the 12 institutions affiliated with the African Methodist Episcopal Church combine their fundraising efforts to create one endowment.
By John M. Berry
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Departments
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ADVANCE WORK: A COLLEGE OF PILL PUSHERS
Mysterious marketing campaign gets people talking
An innovative viral marketing campaign attempts to alter the public's perception about colleges in Ontario.
By Tracey Palmer
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ADVANCE WORK: A NEW LEVEL OF THE NAME GAME
University renames itself after its most generous donors
When Tri-State University in Indiana wanted to change its name, it honored the Trine family in doing so. The institution is now Trine University.
By Tracey Palmer
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ADVANCE WORK: WORK WITH WHAT YOU’VE GOT
Come for the baby birds, stay for the news
Live video of a robin's nest with eggs drew an unexpected following for Duke University's Web site and underscored the power of social networking.
By Tracey Palmer
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ADVANCE WORK: LETTING THE RULES SLIDE
New tool helps answer some pesky copyright questions
Copyright questions got you down? This handy tool could provide some answers.
By Tracey Palmer
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