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July / August 2008
Compensation Survey 2008
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HOW WE SLICED THE PIE
Digesting fresh survey data
This introduction to findings from CASE's 2008 Advancement Compensation Survey gives details about how the survey was conducted. Data charts and discussion are contained in separate files.
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STATISTICS
Who are we?
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DISCIPLINES
How do they compare?
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MANAGEMENT
Does doing more equal making more?
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GENDER
Have women caught up?
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ALUMNI RELATIONS
11% of survey respondents
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COMMUNICATIONS AND MARKETING
20% of survey respondents
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ADVANCEMENT SERVICES
10% of survey respondents
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DEVELOPMENT
36% of survey respondents
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GEOGRAPHY
Salary by CASE District
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BEYOND MONEY
Building a benefits package
With increased turnover in advancement, hiring managers can use a comprehensive benefits package to make up for what they may lack in salary offers. These benefits can be equally important in retaining quality employees.
By Jennifer Warwick
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Compensation Survey 2008: Online Only
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THE MONEY MYSTERY
Understanding the factors that influence salary
Can't make sense of the salary survey? Figure out what the numbers mean and how your salary or your employees are affected.
By Jennifer Warwick
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Development
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TALENT SPROUTS
In a competitive market, some development professionals are mentoring students
Development offices across the world are in need of more suitable candidates. Students are a convenient resource just waiting to be tapped.
By Erin Strout
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STEPPING OUT
As Australian institutions increase fundraising efforts, experienced professionals are in high demand
In Australia as elsewhere, changes in funding patterns by government has spurred the rise of institutional advancement. This article explores the fundraising situation at Australian institutions of higher education.
By Frankie Airey
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A GROWING FIELD
UK offers increasing opportunities in advancement
As demand increases for experienced advancement professionals, recruiters in the UK have looked to North America to fill the gap. Some have made a successful transition overseas; others have not.
By Moyra Doyle
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Development: Online Only
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FINDING A GOOD FUNDRAISER
A longer hiring process can pay off in the end
Recruiting fundraising talent has become difficult as demand outpaces supply. Hiring people who will stay put for a period will help institutions foster more stable and effective development offices. And while there is no “how to” manual for hiring, knowing why fundraisers burn out, leave after only few years, or just don’t fit tells institutions a lot about how they can approach their next job search.
By Laurel H. Kimball
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Advancement Services
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HIDDEN TREASURES
Data mining finally comes to educational fundraising
Sometimes the best information you have on the best potential donors is right under your nose. Some prospect researchers are sniffing out their best donors by using data mining techniques, and they've discovered some interesting things.
By Holly Bailey
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Alumni Relations
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WHAT'S IT WORTH?
Can alumni relations close the salary gap?
The results of the 2008 CASE Advancement Compensation Survey show, once again, that on average alumni relations professionals make less than their advancement counterparts. Leaders in the field discuss why this is so and suggest ways to address it.
By Maura King Scully
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Alumni Relations: Online Only
Communications
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TRANSFORMING THE TEMPLATE
Corporate communicators bring fresh perspectives to campus
Integrated marketing is becoming the norm in institutional communications offices. Because of this shift, many colleges and universities are bringing in corporate communicators who have experience in building a brand.
By Andrea Jarrell
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Columns
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CAREER PATH: BREAKING WITH THE LAW
Having a background as a lawyer helped the transition into development
After working as a lawyer, this author finds that law and development have a lot in common. He examines how a law degree can help while working in advancement.
By Kevin Crilly
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POSTCARD FROM PUEBLA
A student-led program in Mexico is raising awareness and millions of dollars
When an institution in Mexico needs to find the correct way to begin an annual giving program, they discover their answers in corporate sponsorships of scholarships.
By Norma Aburto Lugo
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CLOSING REMARKS: MIND THE (GENDER) GAP
And leave your baggage at the door
This column looks at the persistent gender gap in salary and compensation within the advancement field and suggests what might be done to correct it.
By Patricia Jackson
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Departments
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ADVANCE WORK: CRACKING THE CODE
Barcoding makes alumni tracking as efficient as a supermarket checkout line
Keying in 300 pledge cards after a phonathon was an all-day activity until Mississippi's Delta State University started tracking alumni by barcode and using a scanner.
By Erin Peterson
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ADVANCE WORK: FEELING FLUSH
University finds a new naming opportunity
When the ATLAS Institute opened at the University of Colorado at Boulder campus, there were plenty of naming opportunities available. One local venture capitalist had a slightly unorthodox venue in mind for his name.
By Erin Peterson
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ADVANCE WORK: SEE U SOON
A new college video site brings campus tours to your laptop
A new Web site offers prospective students a one-stop option for virtual campus tours.
By Erin Peterson
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ADVANCE WORK: HERE’S TO YOUR HEALTH
The tops in independent school endowments
The future of these independent schools is looking good.
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