CSA18

      Student Alumni Associations Symposium

Program


Friday, Aug. 4

9:00-10:15 AM
Registration

10:30-11:45
Opening Discussion: Why Are We Here? The Value of a Student Alumni Association 
This discussion will focus on the "why" do we exist and "what" do we have to offer our institutions. From answering those questions to identifying campus partnerships and obtaining student buy-in, this session will answer the questions you have about proving our return on investment to our administrations.
Speakers: Tim Helmke, Director of Alumni Relations, University of Idaho, Carol Beirne, Director of Alumni Relations, Beechwood; and Matt Fenstermaker, Early Engagement Director, Oregon State University

NOON-1:30 PM
Keynote Luncheon
Infusing Your Passion Into Your Profession
Jeni Britton Bauer, Founder, Jeni's Splendid Ice Creams

2:00-2:45
Choosing the Right Membership Model
There are several variables to consider when structuring your student alumni association. Whether you choose to do an open, closed or hybrid approach, factors to consider include your office's overall advancement goals and the needs of your students. Hear from a panel of advisers representing open, closed, hybrid and dues paying student alumni associations on the benefits and limitations of their membership models.
Panelists: Amy Meara, Director of Alumni Relations, Benedictine College; Aaron Abram, Student Relations Coordinator, Georgia State University; Jill Pettibone, Assistant Director of Student and Young Alumni Affairs, University of Florida; and Lynne Pierce, Associate Director, Alumni Relations, Ithaca College
Moderator: Stefanie Seslar, Director of Alumni Relations, Albertus Magnus College

3:00-4:00
TED-style Talks: Internal Programs

  • Talk 1: Incorporating Diversity to Identify and Recruit Your Best Students
    As part of your student advancement organization's recruitment strategy, diversity of its members should be included in your goals. Learn why having a diverse group is important for the overall development of your student advancement organization and tips you can employ to include diversity in your recruitment process.
    Speaker: Matt Fenstermaker, Early Engagement Director, Oregon State University

  • Talk 2: Interviewing and Selection Process
    Selecting your students can sound daunting but it doesn't have to be. Learn how the University of Florida, Florida Cicerones has streamlined the interview and selection process.
    Speaker: Jill Pettibone, Assistant Director of Student and Young Alumni Affairs, University of Florida

  • Talk 3: Effectively Working with Students
    Alumni and student volunteers are different. What motivates one group may not motivate the other. Learn tips on how to successfully work with your students on how to set and reach goals for the student advancement organization while also supporting their development as future alumni leaders.
    Speaker: Bri Ross, Associate Director of Alumni Relations and Annual Giving, Worcester Polytechnic Institute

  • Talk 4: Establishing Your SAA's Leadership
    Establishing your SAA's leadership is crucial to the success of your organization. Learn tips on creating a student-empowered executive board that will lead the organization.
    Speaker: Colleen McGinn, Director of Alumni Engagement, Fairfield University

4:00-4:45
Student Programming: Adviser Tips
Speakers: Tim Helmke, Director of Alumni Relations, University of Idaho; and Jennie Jones, Associate Director, Alumni and Parent Programs, Butler University

5:00
Networking Reception
Mix and mingle with your fellow symposium attendees. Complimentary appetizers and one drink ticket. Copies of Lasting Impressions, CASE's book on student advancement, will be available for purchase.

6:00
Symposium Adjourns for the Day
Dinner on your own

       

Saturday, Aug. 5

8:30-9:45 AM
Adviser Breakfast Roundtables (8:30-9:00)
Join advancement professionals to network over breakfast. Pick a topic on issues relevant to you and join the conversation

Working with Cross-Campus Partners (9:00-9:45)
We always talk to our students about "working smarter, not harder" and helping them understand the importance of their partnerships is key to making a bigger impact with less effort. As an adviser, you are also the continuous representation to the university for your organization. This session looks at how you can build strong cross-campus partners as well as empower your students to do the same. While this process may take some time, you will be amazed at the impact you can make in your community and university by creating cross-campus partnerships.
Speakers: Katrina Heilmeier, Associate Director, Campus Relations, Ohio University; and Amy Meara, Director of Alumni Relations, Benedictine College

10:00-10:45
Careers in Advancement Panel
Join CASE volunteers as they share insights on ways to build a rewarding career in higher educational advancement. Students welcome to attend.
Moderator: Josh Harraman, Senior Director of Alumni and Constituent Engagement, The Ohio State University

11:00-11:45
Integrating Student Philanthropy Into Your Existing SAA Programming
Philanthropy is an important part of the mission of advancement departments, but tradition-based student groups can struggle to make it relevant to their organizations. Learn how small and large schools can integrate philanthropy programming into existing activities and get student support and engagement. We will share our experiences, including how the CASE ASAP network has helped us develop our programs and discuss steps for creating the right model for your student organization.
Speakers: Lindsay Kazin, Assistant Director for Student and Constituent Programs, University of Massachusetts Amherst; and Stefanie Seslar, Director of Alumni Relations, Albertus Magnus College

NOON-1:30 PM
Lunch

2:00-2:45
TED-style Talks: External Programs

  • Talk 1: Popular Student-Alumni Networking Events
    Learn about UCLA's signature programming including Dinner with 12 Strangers, and find out how you can create important career connections for students while engaging your alumni in meaningful ways.
    Speaker: Alyson Beckman, Assistant Director, Student Engagement, University of California, Los Angeles

  • Talk 2: Whose Event is it? Empowering Your Students
    In working with students, we are in coaching and teaching roles. How do we empower our students to take ownership of our SAA programming and events? When is it okay to let them fail?
    Speaker: Katrina Heilmeier, Associate Director, Campus Relations, Ohio University

  • Talk 3: Successful Programming on a Small Budget
    You don't have to have a huge budget to make a big impact. Get tips for maximizing your student engagement with limited resources.
    Speaker: Stefanie Seslar, Director of Alumni Relations, Albertus Magnus College

3:00-3:45
Engaging Your SAA Members to be Active and Philanthropic Young Alumni
Many campuses have existing programs to promote campus traditions, but Ithaca College took it one step further with a digital-first approach: using a new gamified smartphone app. The Ithaca College Traditions Challenge mobile app combines the best of both worlds-the value of students engaging in deeply held college traditions and activities with the convenience of a mobile app. Our data proves that students and alumni prefer to interact with each other and with the college in their own time and space. The app addresses those interests and enhances the opportunities for engagement. In this session we discuss the strategy behind, challenges for, and opportunities in creating a digital engagement program like this.
Speakers: Lynne Pierce, Associate Director, Alumni Relations, Ithaca College; and Adam Peruta, Assistant Professor, S.I. Newhouse School of Publications

3:45-4:00
Q&A with Speakers

4:00
Symposium Adjourns