CSA18

      Engaging Students in Philanthropy Symposium

Program

Friday, Aug. 4

9:00-10:15 AM
Registration

10:15-10:30
Welcome

10:30-11:45
Design Thinking for the New Philanthropy and Engagement
Students, faculty and industry leaders find their way to Stanford's d.school to innovate, working on problems together. Human values are at the heart of design thinking's collaborative approach. This session focuses on using the human centered design principles of the d.school to develop a process for producing creative solutions to student philanthropy programming challenges.
Speaker: Felicity Lark-Hei Meu, Director of Partner Success, GiveCampus and Consultant, Effective Philanthropy Lab, Stanford University

NOON-1:30 PM
Lunch: The Fundraising Doctors are In
During lunch, symposium speakers tackle student philanthropy questions that were submitted prior to the conference.

2:00-2:45
Developing a Strategic Plan and Measuring Success for Engagement Efforts
Our institutions are graduating more students each year. With the increasing number of young alumni in our alumni body, it is important that advancement professionals adjust to the needs of this ever-growing segment of our alumni population. By not meaningfully engaging students while on campus and not meaningfully engaging alumni until their mid- to late-30s, we are not capitalizing on the mutually beneficial relationship with our students and young alumni as volunteers, members, advocates and potential donors. Examine recent literature that focuses on student and young alumni engagement and this generation's characteristics. Review results of benchmarking for student and young alumni groups, focus group results of students and young alumni, and strategies and best practices for engagement. Share your experiences working with these populations and identify key takeaways to positively impact the work at your institution.
Speakers: Brian Gawor,  Vice President for Research, Ruffalo Noel Levitz; and Josh Harraman, Senior Director of Alumni and Constituent Engagement, The Ohio State University

3:00-3:45
Student Philanthropy Case Studies
Regardless of the institution we work at, we all have similar experiences and can learn from one another in our efforts for student engagement and philanthropy. Join this open discussion of the challenges we face in our roles and learn how to overcome hurdles on our campuses. Case studies will be provided to identify the problems presented, discuss possible solutions, and assess long-term plans to address these real-life situations.
Speaker: Josh Harraman, Senior Director of Alumni and Constituent Engagement, The Ohio State University

4:00-4:30
TED-style Talks-Student Philanthropy: The Fundamentals

  • Talk 1: What Drives Giving?
    Find out how to apply the behavioral incentives of four primal forces of donor psychology to your fundraising plans. Then see them become four ways that people give in our donor pool.
    Speaker: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz

  • Talk 2: The Art of the Story: Effective Student Philanthropy Storytelling
    As advancement professionals, we are all storytellers and our ability to share a compelling narrative is a foundational skill. This talk focuses on the fundraiser as storyteller.
    Speaker: Felicity Lark-Hei Meu, Director of Partner Success, GiveCampus and Consultant, Effective Philanthropy Lab, Stanford University

  • Talk 3: How to Energize Millennials into Volunteering, Giving and Caring
    What motivates millennials to support your advancement goals is going to be drastically different than your techniques to engage other alumni segments. Learn ways to connect and inspire engagement with your youngest donors.
    Speaker: Natasha Kanakkanatt, Assistant Director for Young Alumni Engagement, The Ohio State University

4:30-5:00
TED-style Talks - Follow Up Panel Discussion
Moderator: Josh Harraman, Senior Director of Alumni and Constituent Engagement, The Ohio State University

5:00
Networking Reception
Mix and mingle with your fellow symposium attendees. Complimentary appetizers and one drink ticket. Copies of Lasting Impressions, CASE's book on student advancement, will be available for purchase.

6:00
Symposium Adjourns for the Day
Dinner on your own

Saturday, Aug. 5

8:30-9:45 AM
Breakfast in Two Parts
Student Engagement and Philanthropy Breakfast Roundtable (8:30-9:00)
Join advancement professionals to network over breakfast.

Student Philanthropy: Choose Your Own Adventure (9:00-9:45)
In this first-ever crowdsourced case study, your votes will determine what's next for the brand new student philanthropy program at CASE University. Your votes will direct the leadership, engagement and education components of their campaign, as well as the student giving. How will CASE U meet their goal of engaging students in philanthropy? You'll decide!
Speaker: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz

10:00-10:45
Careers in Advancement Panel
Join CASE volunteers as they share insight on ways to build a rewarding career in higher educational advancement. Students welcome to attend.
Moderator: Josh Harraman, Senior Director of Alumni and Constituent Engagement, The Ohio State University

11:00-11:45
Design Thinking for Philanthropy: A Practical Application
We will be building on the design thinking principles we learned earlier in the conference and applying them to real life philanthropy challenges. Empathize -> Define -> Ideate -> Prototype -> Test
Speaker: Felicity Lark-Hei Meu, Director of Partner Success, GiveCampus, and Consultant, for Effective Philanthropy, Lab Stanford University

NOON-1:15 PM
Lunch: Student Perspective on Philanthropy Panel
Join us for an engaging panel discussion with current students who are participating in unique philanthropic efforts on their campuses. Learn why they chose to get involved in philanthropy, the impact they feel they are having at their institution, and discover firsthand some of the challenges they face sharing their message with fellow students and alumni.

1:30-2:15
Building Effective Cross-Campus Partnerships for Your Student Advancement Program
Student advancement doesn't need to happen in a vacuum and student philanthropy can serve as a collaboration point for several departments within an institution. Through strategic partnerships, your messages of engagement and participation can reach your student population. Learn how you can strengthen your student advancement programming by collaborating creatively with cross campus partners including student affairs, admissions, career services, dining services and more.
Speakers: Julie Palmer, Student Organizations Coordinator, Georgia Institute of Technology and Lynne Pierce, Associate Director, Alumni Relations, Ithaca College

2:30-3:30
Crowd-Fundraising: From Peer-to-Peer to Philanthropy
Crowdfunding, giving days and social media have begun to transform our fundraising strategies. These tactics share crucial components of donor education, breaking past the attention barrier, and active engagement of ambassadors. But they don't just happen like magic. Using examples from successful institutions and thousands of donations, our faculty will outline key trends and best practices to take your fundraising into the 21st century. Find out how the best programs are turning "like" into "give"-and how you can be next.
Speakers: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz; John Grice, Director of Annual Giving, Young Donors & Digital Strategies, Oklahoma State University; and Felicity Lark-Hei Meu, Director of Partner Success, GiveCampus, and Consultant, Effective Philanthropy Lab, Stanford University

3:30-4:00
Q&A with Speakers

4:00
Symposium Adjourns