CEAC 2018

Planning Committee

Developed with the help of volunteers, CASE Europe's Annual Conference brings together experts from the advancement professions of marketing, communications, alumni relations, fundraising and philanthropy, along with strategy and leadership to select and develop the Conference programme for their peers.


Conference Chair

Alex Miles

Alex Miles
Deputy Director of Communications, Advocacy and Global Affairs
University of Nottingham

Alex Miles is the director of communications, advocacy and global affairs at The University of Nottingham. His remit includes international government relations across the University's campuses in the UK, China and Malaysia, supporting the impact of the University's research amongst policy-makers, strategic reputation and relationship management, higher education policy and supporting the Vice-Chancellor and University Executive Board. Prior to this, Alex established the national political affairs and policy function at the University of Warwick, where he was responsible for developing relationships between the university and policy-makers in Westminster, Whitehall and the wider policy community, as well as public engagement and Festivals. Prior to this, Alex held roles in public affairs at Warwick; as the Policy and Parliamentary adviser for the mission-group, University Alliance; as the Business Development Manager for the University of Sheffield's Public Services Academy and in Economic Policy for Sheffield City Council. He has an master's degree in global politics and law from the University of Sheffield, where he was also an undergraduate.

Directors Forum and Strategy Track

Graeme Byrne
More Partnership

Graeme Byrne has been a Partner at More Partnership since June 2017. He joined from the University of East Anglia (UEA) where he established their first major gift programme. He also led the UEA's first institutional fundraising effort, The Difference Campaign, which successfully raised £50 million. The Campaign was recently extended and is on track to raise £100 million by 2020.

Graeme spent 8.5 years at UEA and has played a central role in creating a high-performing, sustainable development office. Prior to his appointment at UEA, Graeme worked in the charity sector as Head of Fundraising at The Papworth Trust, Fundraising Manager at Ormiston Children & Families Trust, and as a Programme Manager at The Prince's Trust.

Graeme is also the Founder of Lagotto Solutions, a company helping universities and schools across the globe to identify and understand their most prominent and successful alumni.


Nathalie Fontana
Director of Philanthropy
Swiss Federal Institute of Technology Lausanne, Switzerland

Nathalie is a Swiss national and has been involved in fundraising for 15 years of which 10 years in the Higher Education sector in Switzerland and the UK. In 2013 she has joined the Development Office of the University of Oxford as ‘Head of Development for Student Support'. In 2015 she has been promoted to lead the ‘Principal Gifts' team which is active in Asia-Pacific, Europe, China Mainland, Latin & Central America and the Middle East. Before joining the University of Oxford she was ‘Director of Strategic Partnerships' and part of the leadership team at ETH Zurich Foundation, the fundraising organization of the Federal Institute of Technology (ETH) in Zurich, Switzerland.

Nathalie has been in leadership roles for almost 20 years. From 1998-2002 she was a Managing Director of an interior design company and from 2002-2007 she was the Managing Director at the "Haus Konstruktiv' a mid-size art museum, both in Zurich, Switzerland.

Her primary education is in Business, Commerce and Trade. She holds a Master in Arts Management as well as a diploma in Corporate Communications from the University of Applied Sciences in Zurich and a diploma in Fundraising from the University of Fribourg, Switzerland.


Heather Campbell
Head of Regular Giving
Imperial College London

Heather Campbell re-joined Imperial College London in January 2013 as head of regular giving. Heather is responsible for developing and implementing the overall regular giving strategy and oversees the College's direct mail, telephone, email, social media and web fundraising appeals. The current priority for the programme is to double the size of the Regular Giving team and the number of appeals, in addition to expanding the programme to new constituencies and growing donor numbers.

Heather started her development career in the UK in 2005 at Imperial working in both alumni relations and regular giving. In 2010, she became the Head of the annual fund at the LSE where she revamped the gift club structure, implemented direct debits and managed the allocation process. Heather first fundraised as a student caller for her own university's annual fund.

Marketing and Communications

Katarina Hagg
Vice-President External Affairs
Stockholm School of Economics

Katarina is the Vice President for External Relations at the Stockholm School of Economics, where the vision is to become a school not just for the business community, but for society as a whole. As such she oversees the school's overarching relationship-building activities including fundraising, alumni and corporate relations, marketing and communications as well as employer branding and career management. With a background in both academia and business, she emphasizes the continuous development of industry collaboration as a vehicle for improving and innovating higher education.

Katarina has previously held leadership positions at Arcada University Helsinki, real estate company Akademiska Hus, communications consultancy JKL/MS&L, and Nokia. She holds a master's degree in International Business Administration from Gothenburg University's School of Business, Economics and Law and has lived and worked in Germany, France, the UK, Finland and Sweden.

Helen Pennack

Helen Pennack
Director of Marketing and Communications
University of Warwick

Helen Pennack provides strategic marketing and communications leadership for the University, with responsibility for brand and positioning, marketing communications, marketing support for departments, market and customer insight research, online and digital communications, relationship marketing and CRM, student and staff communications, alumni engagement and events. Helen also has direction over the marketing activities in the University's commercial arm.

Helen is passionate about brand and integrated marketing communications, relationship marketing and online marketing and the use of market research and customer journey mapping to drive all marketing activity.

Mel Fowler
Executive Director of Marketing and Communications
De Montfort University

Melanie joined De Montfort University (DMU) in 2011, and was appointed Executive Director of Marketing and Communications in 2015 having previously worked as Director of Student Recruitment.

She is responsible for reputation management; brand and creative strategy; student recruitment; communications; web and digital; and market insight. She is passionate about a highly creative and evidence-based approach to marketing and communications.

Prior to joining DMU, Melanie held a variety of marketing roles at the Universities of Leeds and Northampton. She was awarded a BSc (Hons) in Psychology and MA Philosophy from the University of Leeds, and is a member of the Chartered Institute of Marketers.

Schools/Small Shops

Emily Robin
Director of Development
American School of Paris

A seasoned professional with over a decade of experience in higher education and schools, Emily Robin is the strategic and operational leader of an integrated advancement program at the American School of Paris, an international school of 800 students. In this role, Emily aligns staff and resources to build capacity for sustained success in recruiting and enrolling students, securing philanthropic support, engaging the School's constituents, and promoting the ASP brand. As chief development officer, she is also responsible for an €11M capital campaign concluding this year.

Emily began her career at the University of Pennsylvania and the Wharton School, and most recently oversaw the Major Gifts program at Bryn Mawr College. She has also served on the board of the Ecole Française Internationale de Philadelphie. A Phi Beta Kappa graduate of Penn's Huntsman Program in International Studies and Business, Emily also holds a Master's degree, with Distinction, from University College, London.

Follow Emily on Twitter: @emilyarobin

Alumni Relations

Rachel Dyson

Rachel Dyson
Deputy Director of Development
University of Sussex

Claire O’Sullivan

Claire O’Sullivan
Associate Director (Global Engagement)
University of Birmingham

Claire is responsible for the high quality delivery of engagement programmes at the University of Birmingham, which includes tailored programming for a variety of audiences (alumni, supporters, parents, staff, students and friends). The team are responsible for creating warm audiences who are inspired to give their time, philanthropic support and networks for the benefit of the University and students. Claire leads the international fundraising and engagement strategy, with an ambitious goal of creating a sustainable pipeline of income and engaged supporters in key international markets.

Claire has worked at the University of Birmingham since 2003 and has held a variety of roles in the team including Head of Alumni Relations from 2011, a portfolio which was expanded to Supporter Engagement in 2014. Claire was Acting Director of Development and Alumni Relations from August - December 2015, leading the team through the close and celebration phases of the University's £193.6million Circles of Influence campaign. Claire has been an active volunteer with CASE for several years and is co-Chair of the alumni relations track at the Europe Annual Conference (2017-18) and a member of the Alumni Relations Institute Faculty (2017-18).

Newcomers' Fast Track

Cathy Brown
Director of Strategy and Operations
University College London

Cathy was appointed as Director of Strategy and Operations in the Office of the Vice Provost (Development) at UCL in March 2017. She joined OVPD from UCL's Faculties of Arts and Humanities and Social and Historical Sciences where she was Faculty Manager for both Faculties, responsible for a variety of strategic projects, training and development. She has also worked as Faculty Manager of Laws at UCL, and has held senior roles at King's College London and VSO.

In her current role she is a key member of the OVPD leadership team, helping to successfully deliver UCL's new philanthropy and engagement campaign, which will raise £600m for the university's biggest long-term ambitions.

She leads work to identify and develop strategic fundraising partnerships with partners including Moorfields Eye Charity and the Foundation for Future London, and also supports all parts of UCL in their fundraising work with guidance and advice, particular on gift acceptance and due diligence.

Nuala Boyle

Nuala Boyle
Assistant Principal Development
Heriot-Watt University

Nuala joined Heriot-Watt as Assistant Principal Development in September 2015 and leads on alumni engagement and fundraising activities for the university, operating across campuses in the Scotland, Dubai and Malaysia. The University has been awarded the Times and Sunday Times International University of the Year reflecting our global reach and impact. Our ambition is to launch our first institutional campaign to coincide with our Bicentennial in 2021.

Nuala has more than 20 years of experience working in development-related areas for publicly funded and academic institutions including Strathclyde University, University of the Highlands and Islands, Scottish Enterprise and the wider charity sector.

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