CEAC

Newcomers' Fast Track

 
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New to Education? New to the conference? Join us for the Newcomers' Fast Track and get up to speed.

The Newcomers' Fast Track is aimed at marketing, communications, alumni relations and fundraising colleagues who are new to the HE sector, with a focus on (but not exclusively for) colleagues early in their careers. The programme will offer insights into the world of HE, give a useful introduction to CASE and how to make the most of the conference as well as provide opportunities to meet and build lasting relationships with peers and senior colleagues from across the European HE sector.

An opening keynote will be provided by Tracy Playle, Pickle Jar Communications, who will consider the challenges facing the HE sector and how a move to a new way of thinking, and a more agile way of working is needed for the sector to thrive. At the heart of this, and the programme as a whole, we'll explore the essential role that marketing, communications, alumni relations and fundraising professionals across the board must play in facilitating the engagement and interaction necessary for driving change, new ways of thinking, and new structures for the advancement of education.

Monday 28 August to Tuesday 29 August 2017

The Newcomers' Fast Track is aimed at those new to the HE sector and/or the conference with a focus on (but not exclusively for) colleagues early in their early careers. Following on from the overall success of last year's sold out fast-track, we are sure that the 2017 programme will enthuse, excite and inspire delegates by:

  • Meet inspiring and enlightening professional peers and develop the contacts to create a support network for your career and professional development. 
  • Giving an insightful head-start to the week and know how to make the most of CEAC 2017 and CASE in general
  • Providing opportunities to meet and build lasting relationships with peers and senior colleagues from across the European HE sector
  • Offering insights into the world of HE, busting myths, demystifying jargon and highlighting challenges and opportunities
  • Bringing delegates together to understand the integrated nature and powerful role the advancement professions play across our institutions

Monday 28 August 2017

12:00 - 13:00

Registration and buffet lunch

13:00 - 13:10

Welcome and introductions
  • Nicole Fouchier, Former Director of Development and Alumni Relations, Tilburg University
  • Fiona Blair, Director of Marketing, Communication & Engagement, University of Reading

13:10 - 13:30

An introduction to CASE Europe

This session will set you up not only for the Newcomers Fast Track, but your whole conference experience and your career too. Tricia will address key questions such as:

• What does the sector look like?
• What do we all have in common?
• How will CASE help you?

Tricia King, Vice President Global Engagement, CASE

13:30 - 14:45

Keynote: Engagement, evolution or extinction? The challenge of advancing education through interactivity and agility

IIt's beyond a shadow of a doubt that we will always need education, and our countries will always invest in education in some form. But to hold the belief that the education sector will still look in 10, 20 or 100 years' time as it has done for the past several hundred years is akin to believing that the world is, indeed, flat.

Right now we live in a world where elections are won with rhetoric that extolls simplicity and anti-expert sentiment, where technology touches every area of our lives, where business and finance is evolving at a rapid pace, and where we're bombarded with so much content that we must wonder how we can even begin to keep our own attention focused on our sector, let alone that of our audiences.

In this keynote, Tracy Playle will consider these challenges facing the sector and how a move to a new way of thinking, and a more agile way of working is needed for the sector to thrive. At the heart of this we'll explore the essential role that advancement professionals across the board must play in facilitating the engagement and interaction necessary for driving change, new ways of thinking, and new structures for the advancement of education.

Tracy Playle, CEO & Founder, Utterly Content & Pickle Jar Communications

14:45 - 15:15

Refreshment and networking break

15:15 - 16:15

The student lifecycle experience - critical communication / engagement points

As advancement professionals, it is our job to support our institutions to engage with our key stakeholders throughout the student lifecycle journey. It is vital therefore that we all have a good understanding of each stage of that journey; what's motivating our stakeholders and what their expectations are at different points along the way.

This session will offer a whistle-stop tour and introduction to the student lifecycle journey followed by a chance to quiz a panel of genuine university stakeholders from prospective students to alumni and donors.

 16:15 - 17:15

Speed networking - don't forget your business cards!

Share ideas, get career advice, or simply build your networking confidence. This structured fast paced session gives you 1:1 time with your fellow ‘newcomer' delegates as well as experienced advancement experts from across the HE sector.

17:15 - 18:00

Bloopers (not so) anonymous

Join senior colleagues from across the advancement professions as they talk candidly about mistakes they have made during their working life and what they have learnt from them. This fun, informal and interactive session will allow delegates to ask questions and share their own stories too.

18:30

Drinks and buffet dinner - Birmingham Museum and Art Gallery 

Build networks with fellow delegates, the conference planning committee and CASE staff over drinks and buffet dinner.

Tuesday 29 August 2017

09:00 - 10:15

Parallel session:
  • Marketing, Communications and Recruitment 101
    Michael Lavery, CEO, Brand & Reputation Ltd.
  • Alumni and fundraising 101
    Nicole Fouchier, Former Director of Development and Alumni Relations, Tilburg University

 10:15 - 10:30

Refreshment and networking break

10:30 - 11:30

Creating an outstanding brand engagement experience (the Cadbury way)

We are all faced with the task of creating and delivering engaging and memorable events and experiences to build and nurture relationships with our most important stakeholders. From Open Days and outreach events all about winning our next generation of students, to alumni reunions and donor celebrations focussed on building support and advocacy - our challenge is to design engagement opportunities that showcase and build our brands. Cadbury, the second largest confectionary brand in the world, is arguably Birmingham's most iconic institution and no visit to the city would be complete without an opportunity to learn more about this pioneering business. In this session we will hear about the company's ongoing focus on brand engagement from the creators of one of the world's first experiential brand attraction, Cadbury World.

Gerrard Baldwin, Founding General Manager, Cadbury World
Yvette Taylor, Education and Sales Co-ordinator, Cadbury World

11:30 - 12:00

Making the most of the conference

To draw the Newcomers' Fast Track to a close, join the track chairs for discussion about making the most of the main conference programme to suit your needs.

  • Fiona Blair, Director of Marketing, Communication & Engagement, University of Reading
  • Nicole Fouchier, Former Director of Development and Alumni Relations Tilburg University

12:00 - 13:00

Lunch with conference delegates

13:00

CASE Europe Annual Conference 2017 opens

Main conference opening plenary:
The International Convention Centre, Birmingham

Register now!


With thanks to the sponsors of the conference:

      



   HEADLINE SPONSOR

UCAS Media

   PLATINUM SPONSORS

Adgen

    Aluminati



Marts & Lundy


More Fundraising Consultants

Picklejar Communications

hootsuite

   GOLD SPONSORS

Success Photography

   SILVER SPONSORS

Graham-Pelton

Penna

   BRONZE SPONSORS

   
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Funderful Hivebrite hot courses group The Giving Collaborative

Oxford Brookes University
The Student Room

          

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