Strategy Track

Tuesday 1 September

View the programme for the Leadership Forum* taking place 09.30 - 12:30 on Tuesday 1 September. *Exclusively for directors, deputy directors and heads.

16:45 - 17:45 Breakout Session 1


Strategy Track
Understanding What is Expected from Your Leaders and Future Students

In this session Vice-Chancellors Sir David Greenaway, University of Nottingham and Professor Malcolm Press, Manchester Metropolitan University will discuss how their institutions' visions inform their recruitment objectives and marketing teams' KPIs, while meeting the needs of tomorrow's students. Mary Curnock-Cook, Chief Executive, UCAS will share thoughts on where the recruitment sector is heading, with more from Graeme Atherton, Head of Access HE, London Higher discussing the key challenges for marketers.

Speakers: Graeme Atherton, head of access he, London Higher; Mary Curnock Cook; chief executive, UCAS and Professor Malcolm Press, pro-vice-chancellor for research and knowledge transfer, University of Birmingham

Chair: Sir David Greenaway, vice-chancellor, University of Nottingham

Panellists to be announced shortly.


Strategy Track

‘The Future is too Important to be Left to Men' - The Challenge of Communicating STEM Education to a Wider Audience

Coming from a technical university with international ambitions we have three major challenges at KTH: attracting fee paying students internationally, attracting female students and explaining what engineers do after exams.
How can you use role models to encourage engagement and how do you raise interest which then transpires to behavioural change? This session will address the challenge of attracting young people's attention, as well as reaching strategic impact within the organization, in order to change the educational environment.

Speaker: Asa Ankarcrona, head of communications and international relations, KTH Royal Institute of Technology, Stockholm, Sweden

Wednesday 2 September

09:00 - 10:00 Breakout Session 2


Strategy Track

Your Alumni as Global Problem Solvers

The traditional role for alumni has been support of their own institution. Alumni do in many ways: volunteering time and expertise; mentoring students' hiring recent graduates; giving financially; and recruiting new students. But with competition from so many other organisations, today's alumni are more difficult to attract and to keep as reliable supporters. Meanwhile, the problems of individual institutions pale in comparison to global, societal challenges.

Clean water, youth unemployment, ethnic strife, human rights - your students and alumni devote much time and effort toward alleviating these crises. This session proposes a new way for alumni communities to collaborate, and a different means of targeting their time and attention. Instead of driving local aid for a single institution, can we drive coordinated support for truly global solutions?

Speaker: Andy Shaindlin, alumni futures consultant, Alumni Futures Consultants and consulting vice president, Grenzebach Glier and Associates USA


Strategy Track
Integrated Advancement: Our Story

The University of Liverpool has recently brought together all of its advancement functions and in doing so has integrated marketing, communications, fundraising, alumni relations, UK and International recruitment and Admissions to form a mega centralised team. Almost 12 months on a number of lessons have been learned, not least of all the importance of engaging staff on the journey and the need to present a coherent and engaging strategy. During this session Taryn and Claire share the rationale behind this merger of departments that were formerly separate and share their perspectives on why the time was not only right for Liverpool to do this, but why it might benefit other institutions to ditch the silos and take the plunge too!

Speakers: Taryn Rock, director of communications, University of Liverpool
and Claire Brown, director of marketing, University of Liverpool

10:00 - 10:45 Tea Coffee and Networking Break

10:45 - 11:45 Breakout Session 3

Strategy Track

What Do Changing Frameworks Mean for Stakeholder Management?

Most university systems in Europe are engaged in some sort of large-scale restructuring, involving concentration measures, autonomy reforms and revised funding models, motivated by the search for excellence and international competitiveness. This session focuses on how universities adapt or redefine their relationships with stakeholders as a response to these changes.

Speaker: Enora Bennetot Pruvot, deputy director, governance,funding and public policy development, European University Association

Strategy Track

British Council: Education UK Alumni Awards 2016 and Graduation UK 2016

Building on a successful pilot year, the British Council will now be expanding the awards in up to 11 countries. The awards celebrate and profile international alumni who have studied in the UK and showcase the impact and value of a UK education to international audiences.

Speaker: Bryony Inge, alumni campaign manager, British Council

11:45 - 12:45 Breakout Session 4 - Showcase Session

12:45 - 14:00 Lunch

14:00 - 15:30 Breakout Session 5

Strategy Track

Women in Leadership

Join an esteemed panellist of inspiring and internationally renowned leaders who will discuss and demonstrate the pathways for women to advance to leadership positions within the education sector. Whether you are in the early stages of your career, looking to take the next step up or responsible for nurturing tomorrow's leaders, attend this session to gain valuable insight from across the education sector.

Chair: Sue Cunningham, president, CASE

Panellists: Marion Walker MBE, professor in stroke rehabilitation, University of Nottingham; Professor Sue Black, director, Centre for Anatomy and Human Identification and deputy principal, University of Dundee and Moyra Doyle, managing director, Richmond Associates

Strategy Track

Internal Communications: Key to Success for HE Institutions

Internal communications is already for many years an important aspect of communications in general. Although this is commonly acknowledged, not all institutions have focused enough on this part of the communications discipline. Can communications departments in higher education institutions permit themselves to underestimate the value of internal communications in the years to come?

One could argue that in our current open network society digital communication and new media will automatically improve communication between staff and students in our institutions without interference of communications professionals, but is this true?

And if not can we continue our traditional internal communications approaches or are new methods and means needed? Do we as communications departments have the knowledge to play a crucial role in internal communications in the years to come? Are current competences of our staff in the communications departments the ones needed to tackle the challenges ahead?

In a panel discussion in which we actively want to involve the audience we will try to find answers to the different questions posted.

Panellists: Suzy Giles, head of corporate communications, University of East Anglia and Sara Kouchakji-Allen, head of  employee and change communications, Sheffield Hallam University and Pieter Kuijt, director marketing and communications, Erasmus University, The Netherlands

Chair: Denis Ancion, deputy director, marketing and communications, Maastricht University, The Netherlands

15:30 - 16:00 Tea, Coffee and Networking Break

16:00 - 17:30 Breakout Session 6


Strategy Track

Collaborative Working - Is it a Pipe Dream, Achievable Goal or Common Practice?

Find out from those who are making collaboration work. There are many different configurations of advancement teams across institutions and whatever way your alumni relations, fundraising, communications and marketing functions are organised, you will need to find robust and creative ways of working together for the common good of your institution (and your own part of it).

This session is a panel discussion, with plenty of time for questions from participants, bringing together senior practitioners from all areas of advancement, and beyond. Some work in alumni relations and development as part of a wider communications and marketing team. For others the disciplines are structurally separate. We will be looking at not only working effectively and collegiately across advancement disciplines, but also with others in the organisation, such as colleagues in Careers Services and Business Engagement teams.

This is a learn and share session. Learn from some of those who lead and co-ordinate activities across diverse teams every day and bring your best tips for fruitful cross-disciplinary working along with you.

Chair: Karen Brady, director of philanthropy and alumni relations, University of Liverpool

Speakers:  Andy Shaindlin, alumni futures consultant, Alumni Futures Consultants and consulting vice president, Grenzebach Glier and Associates, USA and Emma Leech, director of marketing and advancement, Loughborough University

Strategy Track

After the UK General Election - What Now for Higher Education in the New Parliament? What Could it Mean for Advancement Professionals?

In the UK, the recently elected Conservative Government has committed to a legislative programme for the next 5 years that will have a significant impact on universities. We can expect new measures to reduce immigration, to the lifting of the students numbers camp on home undergraduate students in England, a new teaching excellent framework and new quality assurance regime, a strong focus on the economic contribution of universities and role in driving productivity and public funding cuts as part of a tough spending review. This panel will explore what this forthcoming period of policy change means for universities and the potential impact on advancement professionals. There will be an opportunity to pose your questions to the panel.

Speakers: Alison Goddard, editor, HE; Alistair Jarvis, director of communications and external relations, Universities UK and Andy Westwood, associate vice-president for public affairs, University of Manchester

Chair: Tricia King, pro-vice-master strategic engagement and recruitment and director external relations, Birkbeck, University of London

Thursday 3 September

09:00 - 10:00 Breakout Session 7

Choose from the following sessions:

Strategy Track
Why Social Responsibility Should be a Central Theme in your Alumni Relations Activities

Many institutions have well developed social responsibility (SR) goals, and consider how they make a difference to society beyond teaching and research. Contributing to our local, national and global communities is increasingly important and alumni can and should play a key role.

In this session James will share how The University of Manchester is working with its alumni to help deliver its social responsibility strategic goal through a number of innovative signature programmes. He will show how SR allows alumni to engage personally and philanthropically often at more modest levels and explore how similar programmes could transfer into your own institutions.

Speaker: Professor James Thomson, professor of applied and social theatre and associate vice president for social responsibility, The University of Manchester


Strategy Track

Fundraising Foundations - How to Create an Environment for Philanthropic Success

Whether your institution is 50 or 806 years old, creating the right environment to attract transformational philanthropy takes time, sustained effort and more than just a good communications strategy. London Business School and the University of Cambridge talk through some of the strategies you can employ to create a culture of philanthropy within your organisation and the structures and processes that can be put in place to help your organisation be campaign ready. Topics we plan to cover include:- Culture, Structure, Operations. By sharing and comparing the experiences of a relatively young post graduate Business School and an ancient broad based University we hope to explore and uncover commonalities that all institutions large and small can learn from.

Speakers: Susie Balch, associate dean for advancement, London Business School; Georgina Cannon, senior associate director, University of Cambridge; Meredith Pierce Hunter, director of development, London Business School; Chris Chaney, head of major gifts fundraisingschools based, University of Cambridge and Katherine Muller, director of operations, London Business School

10:30 - 11.30 Breakout Session 8

Strategy Track

Gifted and Talented: What Makes a Top Fundraiser in the Age of Venture Philanthropy

This session will focus on Education Advisory Board's yearlong inquiry into the human capital dimension of major gift officer success. As the largest study of its kind ever undertaken, this research project featured a survey of 1,200+ major gift officers at 89 universities across North America and the UK and interviews of 150+ advancement leaders. The results of the survey and findings from the interviews will be presented and a discussion of best practices in interviewing major gift officer job candidates will follow.

Speaker: A.J. Nagaraj, senior research consultant, Education Advisory Board

Strategy Track Developing an Online Strategy that Delivers a Return on Investment

David be talking about how universities should approach building their online product offerings in order to maximise overall outcomes. He will discuss approaches to "monetising" online content in ways that achieve both financial and educational objectives, and how to integrate a range of free, low cost and full service online products with established "off line" products. Too often, online products are developed in isolation - a joined up approach is critical to maximising overall outcomes across both.

Speaker: David Smith, director, Simon-Kucher & Partners

13:45 - 14:45 Breakout Session 10


Strategy Track

Find the Best, Keep the Best, Be the Best: Tales of Talent Management

We are operating in a competitive staffing environment. With only 1400 staff in our whole sector and with universities, schools, and hospitals expanding their development functions, we need to take a strategic approach to how we manage our staff - our talent. We are, after all, a people business and with a fundraiser's ROI reaching its peak at 5 years, how can we create an environment where staff want to stay for longer because they are recognised, rewarded and developed? This session will look at how two institutions are tackling this problem and hear from some of our talent about what they really want from their employer.

Speakers: Christine Jeffery, director of development services, University of Oxford; Neil Burns, development officer, scholarships and bursaries, University of Edinburgh and Robert Wayman, development manager, University of Southampton


Strategy Track
The Universities for Europe Campaign and Upcoming Referendum on the UK's Membership of the EU

This session will consider the benefits of the UK's membership of the European Union, share the latest details of the developing Universities for Europe campaign and discuss how you can get involved. The speakers will explore how EU membership enables and enhances universities' positive impact on individuals, the economy and society, consider the latest developments in the referendum debate and consider the important role of universities and advancement professionals in this debate.

Speakers: Alistair Jarvis, director of communications and external relations, Universities UK and Vivienne Stern, director, UK HE International Unit