Pre-conference - Newcomers

31 August - 01 September 2015

International delegates, newcomers and regular conference attendees are welcome to join us at this pre-conference 24 hours before the main conference.

Participate in a range of sessions and meet new colleagues just before the main conference starts.

Register online today!


Monday 31 August

13:00 - 14:00 Pre-conference Registration and Welcome Lunch

14:00 - 14:10 Introductions and Icebreaker

Karen Cairney, director of external relations and communications, Edinburgh Napier University; Delia de Vreeze, director, alumni relations and funds, Wageningen UR, The Netherlands and John Middleton, executive director, CASE Europe and Kirsty MacDonald, executive director, development and alumni engagement, The University of Edinburgh

14:10 -14:20 Part 1) Introduction on Creative Thinking: Stuck to My Shoe (Out of the Box Creative Thinking)

In essence we generally believe thinking creatively just happens. A default setting in the back of our mind - something to call upon when we need it. But it's a habit (a habit of the mind) that we've become lazy at. That's because we as a society and as we get older put more emphasis on thinking habits around process, driven by deadlines, certainty and efficiency. What I'd like to discuss is how we can improve our ability to do our job, by improving our creative thinking habits. First by understanding how creative thinking works and then seeing how to integrate this it into our working day - ‘Stuck to my Shoe' is such a way.

Richard Gillingwater, head of strategy, Accrue Fulton

14:20 - 14:30 Overview of Trends in Education Advancement

Sue Cunningham, president, Council for Advancement and Support of Education

14:30 - 15:00 Panel Session: All disciplines (Fundraising, Alumni Relations, Marketing and Communications)

Fundraising: Kirsty MacDonald, executive director, development and alumni engagement, The University of Edinburgh

How we need to adapt and innovate: Andy Shaindlin, alumni futures consultant, Alumni Futures Consultants and consulting vice president, Grenzebach Glier and Associates

Role of marketing, communications and recruitment: Claire Brown, director of marketing, University of Liverpool 

15:00 - 15:15 Tea, Coffee and Networking Break

15:15 - 15:30 How to Build Brands Through Emotional Engagement

However logical we may think our stakeholders are, emotion plays a huge role in driving their decisions. Richard will introduce the Table Session by discussing how brands use emotions to drive customer behaviour and build deeper levels of loyalty and engagement.

Richard Gillingwater, head of strategy, Accrue Fulton

15:30 - 16:30 Table Sessions

16:30 - 17:00 Open Debate with the Panel

Closing Remarks

18:30 - 21:00 Evening Activity

Drinks reception, networking and dinner at Manchester Town Hall

Tuesday 1 September

09:00 Visit to the University of Manchester

Sessions on Pre-conference morning, Tuesday 1 September, will take place at the University of Manchester, and is your chance to hear from key figures at this world-class institution.

Opening by Delia de Vreeze, director, alumni relations and funds, Wageningen UR, Netherlands

Welcome and University Vision
Professor Clive Agnew, vice-president, teaching, Learning and Students

09:30 - 10:30 Break-Out Sessions

The goal of these sessions is to share best practices and lesson learned and how the departments engage with each other taking into account different organisational structures in different institutions.

Option One: Communications and Marketing
Terry Hudghton, head of marketing 

Option 2: Alumni Relations
Claire Kilner, deputy director and head of alumni and donor communications and engagement

Option 3: Fundraising
Chris Cox, director of development

10:30 Tea and Coffee Break

1045 Guided Tour of the Institution

Led by University of Manchester students, hear about the institutions cultural heritage, visit the library and see the buildings funded by philanthropy.

12:00 Lunch at Manchester Central


Main Conference Programme begins

11:30-13.00 Main Conference Registration

12:00 - 13:00 Lunch for early arrivals

13.00-14.30 Opening Plenary