Day 1 Day 2 Day 3


Thursday, Oct. 12


1:00-2:30 PM
Welcome and Opening Key Session

The Future of Fundraising
Want to see the future of fundraising? Get a front row seat in this eye-opening session loaded with practical and aspirational fundraising ideas to delight your donors and diversify your team, board and donors. See eye candy advances in technology that engage donors at every giving level. Be entertained with examples of nonprofits maximizing newsworthy events to connect donors to their cause. Explore how the world's most loved brands might treat your donors. Be challenged to question your own practices and assumptions.

Let's face it: the world is changing. Our demographics are changing. We're in the midst of a dramatic cultural shift, but is organized philanthropy stuck in the past? As our country becomes more ethnically and racially diverse we have to evolve to make fundraising be more inclusive. This heavily illustrated action-packed session will challenge you to rethink fundraising and approach inclusion in new ways, with plenty of actionable takeaway tools to help you get there.

Rachel Muir, Fundraising Strategist and Trainer

Marketplace Opens

Coffee Break in the Marketplace

Elective Sessions (choose one)

  • 10,000 Friends: Increase Your Social Media Presence with Facebook Ads
    How do you get the most from your Facebook page? Learn how the San Bernardino Valley College Foundation went from 200 to more than 6,000 page likes, reached more than 100,000 people, and spent less than 10 cents per contact. Combine your interesting content with strategic use of Facebook ads to reach more of your alumni and friends in the community. The session includes tips and examples of navigating the world of paid ads on this powerful platform.
    Karen Childers, Director, Development and Community Relations, San Bernardino Valley College
    Samantha Valencia, Writer/ Photographer, San Bernardino Valley College
  • Capital Campaigns: Ready, Set, Go!
    Learn how to get campaign-READY, how to SET a strategy for success and how to arm yourself with the knowledge to GO raise money! Using Macomb Community College's “Mission Macomb” campaign as a model, learn how to identify campaign priorities, determine readiness, build a culture of philanthropy and strategic use of consultants. Mission Macomb was the college's first philanthropic campaign in the institution’s 60-year history and is on track to meet its goal of raising $10M in five years ahead of schedule.
    Kathleen Eaton Guy, Founding Partner, Eaton Cummings Group
    Dawn Magretta, Director, MCC Foundation
    Casandra Ulbrich, Vice President of College Advancement and Community Affairs, Macomb Community College
  • CTRL + ALT + Self-Assessment: Rebooting Your Organization
    Conducting a self-assessment helps to improve your institutionally-related foundation’s operations, establish benchmarks and growth targets, and plan measurable goals for your boards and volunteers to grow your organization's fundraising. This session walks you through a case study of an institutionally-related foundation and the assessment activities used to evaluate current status in the areas of:
    • Foundation and college relationship and MOU
    • College presidential engagement
    • Governance and policies
    • Financial and investment
    • Board development
    • Operations and staffing
    • Donor pipeline and giving
    • Stewardship
    The findings of the case study established a two-year fundraising plan using benchmarks, sound governance practices and goal setting.
    Laura J. Brown, Vice President and Chief Advancement Officer, William Rainey Harper College Educational Foundation
    Katherine Sawyer, Executive Director, Elgin Community College Foundation
  • Marketing as an Agent of Institutional Change
    The evolving community college landscape—that asks institutions to be all things to all people—means that marketing and branding efforts must shift from being institution centered (communicating what it offered) to being student centered (communicating who is served). That shift puts the personalization of the college experience at the center of the brand promise and requires a college-wide commitment to student success to be effective. This is an instance where the brand often leads the institution. Learn how evolving marketing and generating brand buy-in drives institutional change, discover how marketing serves a vital role in combating the belief that some student personas undercut institutional integrity, and find out how managing overall student communications as part of marketing can impact brand integrity.
    Dale Weighill, Associate Vice President of Institutional Advancement, Mott Community College
    Alisha Brown,
    Marketing Coordinator, Mott Community College
  • How to Create Annual Alumni Plans
    Creating and implementing an annual alumni plan is easier than you may think. Get practical ideas and templates you can adapt to your institution.
    Jeffrey Bagel, Author and Speaker
  • How to Develop a Successful Affinity Program
    Nationwide Insurance and Austin Community College partnered to develop a comprehensive affinity program. In the development of this relationship, advancing the mission and causes of the partnering school was essential to the success of program. Explore the role of the affinity program in connecting with alumni, and the components of member engagement and marketing. You’ll leave with a road map to create your own member-driven affinity program.
    LaTayne Bruce, Sr., Account Executive, Nationwide Affinity Solutions
    Mary Ann Cicala, Director of Alumni Relations, Austin Community College
  • Key Characteristics of Top Fundraising Community Colleges
    What sets strong community college fundraising programs apart from their peers? Are there characteristics of these programs that make them successful? Examine the structure, staffing, funding and leadership of community colleges that have been recognized more than once with CASE Educational Fundraising Awards. You’ll leave with a list of common characteristics and best practices evident at these community colleges.
    Brian Flahaven, Senior Director for Advocacy, CASE
    Susan Kubik, Principal, eAdvancement


Coffee Break in the Marketplace

Elective Sessions (choose one)

  • Creating Engagement and Networking Opportunities Between Students and Alumni with a Comprehensive Web Strategy
    Discuss ideas and share best practices for getting alumni actively engaged with their community college. Learn to enable alumni, students, staff and institutional partners to network with each other. Discover how to empower groups to dynamically form and interact. Learn how including institution and third-party partners in a comprehensive strategy can set the foundation for increased engagement, participation and even fundraising.
    Lisa O'Leary, Alumni Relations and Foundation Coordinator, Antelope Valley College
    Deb Taylor, COO, 360Alumni
  • Harnessing the Power of Research to Build Your Community College’s Brand
    There is no substitute for market data that describes your institution’s brand and charts a course for a positioning strategy that will support long-term marketing, enrollment, fundraising and image-related goals. Identify the benefits of having a brand strategy for your institution and aligning campus stakeholders. Learn the methodologies that work best among community college audiences. Find out what research elements are important to brand strategy development and understand baseline measures for tracking brand health and marketing efforts.
    Leslie Baldino, Senior Consultant, SimpsonScarborough
  • How to Create Annual Fundraising Plans for Community Colleges
    Creating an annual fundraising plan is easier than you may think. It's also a great way to manage and motivate staff, volunteers and board members. Get practical ideas and templates you can adapt to your institution.
    Jeffrey Bagel, Author, Annual Fundraising Plans Made Simple?
  • How to Use the Updated CASE Management and Governance Checklist for Institutionally Related Foundations
    For nearly two decades, the CASE Management and Governance Checklist for Institutionally Related Foundations has been used by public college and university foundation leaders to conduct internal self-assessments of foundation compliance with laws, standards and best practices. During this session, attendees will be introduced to the new and improved checklist and discuss how community college foundation leaders can use the checklist to ensure they have appropriate policies and procedures in place.
    Brian Flahaven, Senior Director for Advocacy, CASE
    Geraldine Gallagher, President and CEO, Valencia Foundation
  • Motivations and Money: How to Use ROI to Connect the Dots
    Workforce development might be a hot topic, but how to you get people to pay for it? Learn how the Tidewater CC Educational Foundation used Tom Ralser’s ROI approach to fundraising in their recent major gifts campaign, which focused on funding workforce development initiatives. This unique methodology, which capitalizes on the true motivations of today’s funders, allowed TCC to demonstrate specific benefits to the industries targeted in their campaign. Learn how to demonstrate and communicate your value, creating a successful collaboration with regional employers and increasing philanthropic support.
    Joe April, Partner, and Tom Ralser, Principal, Convergent Nonprofit Solutions
    James Toscano,
    Vice President for Institutional Advancement and Executive Director of the TCC Educational Foundation, Tidewater Community College
  • Preparing for the Advancement Role of the Community College Presidency: A Case Study Presentation
    The contemporary community college president is often expected to secure alternative sources of revenue. This session, for current presidents and those who aspire to serve in the presidency, highlights the results of a case study of community college presidents in one state. Examine the educational and work-related experiences—as well as leadership characteristics and competencies—that presidents identify as contributing to their success in securing alternative revenue. In addition, this session will demonstrate the alignment of president-identified competencies with the AACC competencies for community college leaders.
    Aliesha Crowe, Executive Director, Chippewa Valley Technical College Foundation
  • The Role of the Community College in Transforming Communities: The Community Summit
    Understand the concept of community summits, how they’re structured, and how they can be used to evaluate community interest/support prior to launching a college's or foundation's campaign (major gifts, capital.)  The first step to a successful campaign is building a relationship between the college and community.  This can also be used to begin a dialogue with community partners in order to build or enhance college relationships.
    Rich Gross, President, Rich Gross Solutions, Inc
    Shannon Hair, Vice President of Institutional Advancement and Development, Danville Community College Educational Foundation, Inc.

Welcome Reception

Conference Adjourns for the Day

7:30 - 9:30
An Evening with California Colleagues
Hosted by the Network of California Community College Foundations
Separate registration is required
The Fifth (Grand Legacy at the Park)
1650 S. Harbor Blvd., Anaheim, CA 92802

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Friday, Oct. 13


7:30-8:45 AM
California Breakfast Session
(For NCCCF Members Only)
Managing the California Community Colleges Scholarship Endowment: Your College's Guide to Compliance, Distribution and Financial Reporting
In 2008, the California Community Colleges made history with the announcement of a lead $25M gift and additional matching commitment from the Bernard Osher Foundation, culminating in an approximately $70M endowment that generates approximately 4,000 scholarships per year, in perpetuity. This session will review the ongoing management and disbursement standards of the California Community Colleges Scholarship Endowment funds. Presenters will cover best practices shared by California Community College foundations in financial accounting of the endowment and address frequently asked questions for annual reporting and audit examinations. The fund's overall investment strategy and disbursement policies will also be covered.

The session will conclude with a panel addressing best practices in the scholarship outreach and selection processes. Come away with tips to ensure scholarships are fully distributed and avoid being placed on a corrective action policy.

Keetha Mills, President and Chief Executive Officer, Foundation for California Community Colleges
Constance Crawford, Director of Strategic Partnerships, Foundation for California Community Colleges
Kris McPeak, Director of Operations, Pasadena City College Foundation

Breakfast in the Marketplace
Networking Roundtables

Elective Sessions (choose one)

  • Are Promise Programs Our Future?
    The emergence of debt-free college was inspired by the push for free community college education. Over the past decade the concept has expanded nationally, from San Francisco to New York and Rhode Island. Programs range from community/district focused, and two statewide initiatives—Oregon and Tennessee. Explore the different program structures, funding models, success and status of the programs, and review lessons learned.
    Paula Allison, Associate Vice Chancellor Resource Development and President Los Rios Foundation
    Mitch Andrews, Executive Director of Institutional Advancement, Tyler Junior College
    Mike Barzacchini, Director of Marketing, Harper College
    Michele Smith, Associate Provost and Special Assistant to the President for Diversity and Inclusion, Harper College
  • Employee Giving Campaign Using #GivingTuesday
    As community college employees, we reach into our own pockets to help students. This session outlines an employee giving campaign using #GivingTuesday, and a Giving Guide to match student and campus needs with employee interests. On #GivingTuesday, the PCC Foundation held an on-campus celebration which resulted in $150,000 employee donations. The campaign also saw a 60 percent increase in employee participation, and will be implemented every year. Presenters share the campaign model as an example of a fresh take for both employee giving and #GivingTuesday campaigns for community colleges.
    Bobbi Abram, Executive Director, Pasadena City College Foundation
    Elaine Cartas, Development Manager, Pasadena City College
  • How to Enhance Alumni Relations through Effective Data Mining
    Explore Montgomery College’s experience as one of the earliest adopters of Emsi's Alumni Insight database in utilizing employment data about its graduates to enhance alumni outreach and support. Use of Alumni Insight has enabled the college’s alumni relations office to learn more about where its graduates are located and employed, what types of jobs they are filling, and which employers are hiring large numbers of its graduates. Walk away ideas for utilizing effective data mining strategies for enhancing your own alumni relations efforts.
    Greg Enloe, Director of Alumni Relations/Associate Athletic Director-External Operations, Montgomery College
    Kevin Long, Director of Planning and Policy, Montgomery College
    Nancy Nuell, Associate Senior Vice President of Advancement and Community Engagement, Montgomery College
  • How to Launch a Rebrand in Less than Six Months and on a Shoe-String Budget
    Manor College, a small, private two-year college in Jenkintown, Pa., embarked on a rebranding project in June 2016 and launched the new brand (logo, tagline, athletic logo and website) on Jan. 27, 2017. Presenters share how to pick the right firm to partner with, how to plan the launch on a shoestring budget, how to communicate and build hype around the launch, how to conduct in-house market testing groups, how to communicate with your leadership, how to prioritize the rebrand "to-do" list, and how to pitch the new brand to the press and using social media on "launch day."
    Kelly Peiffer, Director of Marketing Communications, Manor College
  • How to Measure Your Marketing Success and Find Your Cost Per New Student Acquisition
    Making the most of sparse marketing dollars can be a challenge. Learn how to measure your success using common digital marketing tools like Google Analytics and Google Adwords. Evaluate a real-world case study and learn how to create a digital marketing plan that will deliver reporting data that highlights your campaign success. Learn how to identify your cost to acquire a new student and build reports that demonstrate your return on investment.
    John King, Executive Director, Digital Marketing and Communications, Lone Star College
  • My Hair’s On Fire: What I Wish I Knew About Doing a Feasibility Study Beforehand
    This session covers the hard lessons two development professionals learned through the feasibility study process, while the consultant adds her perspective on how to make the process go smoothly. Leave with a better understanding of the planning and preparation needed to maximize the results of a feasibility study and have a successful capital campaign.
    Sharon Beales, Vice President of Institutional Advancement, Northampton Community College
    Lauren Brookey, Vice President of External Affairs and President of the TCC Foundation, Tulsa Community College
    Susan Kubik, Principal, eAdvancement
  • Transitioning a Foundation Board from Hibernating to Awakening
    Join this session for a lively, engaged conversation about waking up a foundation board that has become sluggish and disengaged. Learn to identify roadblocks with boards, how to analyze where to start to awaken a board and how to manage politics within the board. Leave with a board engagement checklist, a road map to create a highly performing board, and an analysis tool to determine risks with compliance and ethical concerns.
    Rachel Schaming, Executive Director, Pima Community College


Coffee Break in the Marketplace

Elective Sessions (choose one)

  • Building Retiree Engagement and Support
    As resources become more and more limited, it’s important that fundraisers explore a number of ways to increase revenue. Retirees are often overlooked, yet they represent a large group of support. Learn how work with senior leadership to engage retirees, connect with retirees in meaningful ways, and explore fundraising opportunities, recognition programs, and success measures.
    Ann-Marie Thornton, Director of Development and Alumni Relations, Community College of Baltimore County
  • Champion City Scholars: Expanding a First Generation College Program through Targeted Fundraising
    Clark State's Champion City Scholar Program identifies 40 low-income middle school students each year to become the first in their families to earn a college degree. Upon completion of the program, scholars have a three-year financial guarantee to attend Clark State at no cost. During its recent major gifts campaign, Clark State embarked on a fundraising effort to expand the program into six additional school districts. This session covers the program's success, the importance of board involvement, and the growing pains of expanding into new communities.
    Jo Alice Blondin, President, Clark State Community College
    Catherine Maher, Executive Director, Clark State Community College Foundation
  • Hand and Glove: How to Integrate Advancement and Marketing
    Declining state support for community colleges has necessitated development of new ways to leverage the college philanthropy office with marketing and public relations efforts. Learn ways to combine best practices to tell the story of your college and help marketing/public relations understand its role in the success of fundraising. Hank Rosso stated, “Fundraising is the gentle art of teaching people the joy of giving.” Marketing/public relations, like fundraising in Rosso’s model, become the servant of philanthropy. A thriving, vibrant relationship is vital to success in the current, tumultuous market.
    Yvette Yonce Eastham, Chief Institutional Advancement Officer, Hopkinsville Community College
    Rena Young, Director of Marketing and Communication, Hopkinsville Community College
  • How to Increase Alumni Engagement through LinkedIn
    LinkedIn is more than an online resume. It has grown into a powerful professional network which is a great resource for alumni relations professionals. You can find alumni, nurture relationships and build an alumni community that keeps them engaged with your institution. Learn strategies for connecting with alumni and for creating a robust alumni network on LinkedIn.
    Laura Brandt, Interim Foundation Executive Director, North Hennepin Community College
  • Jump Start Your Development Success through an Advancement Program Review
    Outside eyes can help accelerate the pace of development at your institution. Learn how a small, rural and a large urban college used the tool of an advancement program review to better position their institutions to raise more private support. Panelists review the challenges they faced, the lessons they learned and the progress they are making.  You’ll leave knowing the planning and process of a program review and what deliverables you can expect from those who conduct them.
    Madeline Iseli, Senior Vice President/Advancement, Sinclair Community College
    Sue Kubik, Principal, eAdvancement
    Betheny Reid, Principal, eAdvancement
    Lori Sundberg, President, Carl Sandburg College
  • When Hurricanes and Bullets Reign: How to Survive a Crisis and the News Media, Part I
    Crimes of violence on college campuses continue to increase, and community colleges can learn from one another about how to handle a crisis by sharing their experiences—how every violent act is different and how responses can and should vary, based on each unique situation. That's what the media relations team from Dallas County Community College District and El Centro College discovered. Responding to a crisis involves not only the news team but also academics, student life, facilities and others to help students, the college and the community recover.
    Ann Hatch, District Director of Media Relations, Dallas County Community College District
    Claudia Jackson, Executive Director of Strategic Communication and Government Relations, Del Mar College
    Mary McQueen, Executive Director of Development, Del Mar College
    John Gyllin, Vice President for Resource and Economic Development and Executive Director of the Foundation, Seminole State College of Florida
    Moderator: Vanessa Torres, Director of Public Relations, San Antonio College
  • Success Story: Alumni Relations and Fundraising, One Team at a Time
    Instead of focusing Orange Coast College’s alumni efforts campus-wide, they have shifted their alumni outreach to specific programs, teams or projects they participated in as students. Our Men's Crew Program is an outstanding example of how successful this shift works. Panelists share the history of the outreach, how they maintain and increase their alumni support and the future plans to continue to grow that engagement and financial support.
    Cameron Brown, Men’s Head Crew Coach, Kinesiology and Athletics, Orange Coast College
    David Grant,
    Elected Trustee and Former College President, Orange Coast College
    Elizabeth Parker, Development Specialist, Orange Coast College Foundation


Coffee Break in the Marketplace

11:45 AM-12:45 PM
Elective Sessions (choose one)

  • When Hurricanes and Bullets Reign: How to Survive a Crisis and the News Media, Part II
    Crimes of violence on college campuses continue to increase, and community colleges can learn from one another about how to handle a crisis by sharing their experiences—how every violent act is different and how responses can and should vary, based on each unique situation. That's what the media relations team from Dallas County Community College District and El Centro College discovered. Responding to a crisis involves not only the news team but also academics, student life, facilities and others to help students, the college and the community recover.
    Ann Hatch, District Director of Media Relations, Dallas County Community College District
  • What you need to know about College Promise Development and Research
    Research and development of the Santa Barbara City College Promise offers valuable lessons every Development professional should know. As presenters walk you through the critical early phases of this college and community support campaign, you will hear their insights on: fundraising feasibility, exploring and developing relationships/partnerships with campus departments and community organizations, development of eligibility criteria, community outreach and communications, and tracking data/research.
    Geoff Green, Chief Executive Officer, SBCC Foundation
    Gretchen Hewlett, Chief Development Officer, SBCC Foundation
    Lucille Ramirez, Director of Scholarships,  SBCC Foundation
  • Fundraising Can Be Fun! It’s More than the Dollars that Make Cents (Sense)
    Community college foundations are unique and must take strategic risks and think outside the box. This session offers some fun and innovative techniques that will transform internal support on your campus. Develop ideas that can be implemented to increase awareness and support of your fundraising efforts. Identify free and low-cost ways you can build strong engagement and loyalty with staff, faculty and students, including some nationally recognized programs and partnerships you could replicate.
    Erich Foeckler, Executive Director of Development, Foundation for Grossmont and Cuyamaca Colleges
    John Valencia, Vice Chancellor - Workforce and Organizational Development, Grossmont-Cuyamaca Community College District
  • How a Community College Built a Database of 600,000 Alumni
    Learn how to build an alumni database that will provide resources for the foundation and the college through effective outreach to the alumni, including the creation of an alumni association, and the leveraging and marketing of alumni gifts to achieve greater fundraising results. Los Angeles City College has an alumni database in excess of 600,000 names, and the engagement of the alumni has resulted in numerous alumni gifts, including $10.1M from the Herb Alpert Foundation, the largest gift ever received in the history of southern California community colleges.
    Nadine Francis, Consultant, Straight Edge Consulting
    Robert Schwartz, Executive Director, Los Angeles City College Foundation
  • How to Engage Scholarship Recipients for Meaningful Donor Relations, Increased Fundraising and Improved Alumni Relations
    Learn how to engage scholarship recipients from two different sized community colleges, Harper College (serving 14,000 students) and Kankakee Community College (serving 3,000 students). Last year, Harper implemented Scholarship Orientations that led to meaningful donor relations and increased fundraising.  The new Scholarship Ambassador program, with a 50 percent response rate, increased alumni relations.  Last year, Kankakee devised a comprehensive engagement plan to build relationships between scholarship donors and scholarship recipients. Students learned about the commitment of donors, and donors inspired and taught students to give back to their college.
    Lauren Chilvers, Scholarship and Special Project Coordinator, Harper College
    Jennifer Zimmerman, Coordinator of Scholarships and Donor Relations, Kankakee Community College Foundation
  • ONE Week, ONE College, ONE Goal: The Mini Fundraiser that Hit It Big
    Often community colleges are not the last stop for alumni—so getting them to engage in a fundraising campaign can be challenging. Tallahassee Community College’s “ONE Campaign” was the surprise hit that made all the difference for the college’s Alumni and Friends Association—raising more than $110,000 in just ONE week. This session will provide a case study in how TCC accomplished this ONE goal, and how you can replicate it in your alumni program.
    Ysonde Jensen, Alumni and Friends Coordinator, Tallahassee Community College
    Heather R. Mitchell, Vice President of Resource Development, Tallahassee Community College
  • What's the Big Idea?
    Learn how Prince Georges Community College planned a sustainable major gifts effort that used best practices and principles, resulting in unprecedented stakeholder engagement and philanthropic support for priorities that mattered across multiple constituencies. A unique process engaged faculty and staff in a strategy that lead to the development of a unified and compelling Big Idea that not only resonated with students, faculty and staff, but also with the multiple constituencies served by the college.
    Brenda Mitchell, Executive Director of Institutional Advancement and Foundation, Prince Georges Community College


Networking Luncheon


Dessert Reception

Elective Sessions (choose one)

  • How Engagement Will Spark Your Alumni Initiatives:  The Unending Saga of Creating Loyalty Now, Part I
    In roughly two years’ time, how can community college alumni relations develop students’ future loyalty as alumni? Santa Monica College and Pasadena City College have created initiatives focused on engagement, education and exposure to philanthropy, and networking to impact students who will contribute in the future as alumni. Hear about the success of Pasadena City College’s Lancers for Life initiative after launching a mere two years ago. Learn how Santa Monica College is leveraging an understanding of digital initiatives combined with the power of hyper-targeted networking to culture alumni engagement and philanthropy.
    Ethan Bukowiec, Content Manager, CampusTap
    Remy Carpinito, Founder and CEO, CampusTap
    Elaine Cartas, Development Manager, CampusTap
    Kris McPeak, Director of Operations, Pasadena City College
    Deirdre Weaver, Director of Student and Alumni Relations, Santa Monica College
  • Comprehensive Donor Stewardship and High-Yielding Giving Societies
    Get practical ideas for implementing blanket stewardship plans and successful giving societies. Explore the SBCC Foundation’s year-round donor stewardship program, including a thank you card drive, thank-a-thon, birthday cards, first-time donor retention efforts, and Guess Who’s Coming to Lunch events, which provide a weekly opportunity for community members to connect with the college. Then examine the Visionaries Circle giving society, which raised $500,000 in unrestricted operating support last year through break-even stewardship events, receptions and relationships.
    Geoff Green, Visionaries Circle Director, SBCC Foundation
    Gretchen Hewlett, Chief Executive Officer,SBCC Foundation
    Brittany Napier,
    Chief Development Officer, SBCC Foundation
  • Employee Engagement: Get Them to Say,”I’m in!”
    Tyler Junior College’s Annual Employee Campaign has grown from 28 percent participation to more than 70 percent in the last six years, growing nearly 20 percent last year alone. Review strategies to increase employee engagement in your annual giving or employee campaign and get your employees to say, “I’m in.” Learn best practices in campaign implementation and employee engagement, focusing on a layered, week-by-week strategy that includes branded marketing materials, interactive campaign activities, great incentives, customized pledge forms, creative and digital media and much more.
    Shelby Gould, Director and Chief Operation Officer, Tyler Junior College
    Karen Thompson, Donor Relations Coordinator, Tyler Junior College
  • Get it in Writing: The Power and Pitfalls of the MOU
    The college-foundation MOU codifies the relationship between the college and the foundation. It is a powerful—and overlooked—tool, a living document and process in and of itself. The MOU describes who does what, and why, and how, and to what end. We’ll consider the Association of Governing Boards’ illustrative MOU, and help you create a powerful inter-institutional partnership. Frank talk and simple techniques will position the MOU front and center as the rock upon which you build inter-entity cooperation.
    Steve Klingaman, Principal, Fundraising Strategies
  • How to Create and Engage with Your Emeritus Board and Institution's Retirees
    Are you struggling to build relationships with your college retirees? Do you have or would you like to create an emeritus board of directors but aren’t sure how to get and/or keep them involved in the life of your institution? Elgin Community College Foundation share their successes, failures, tips and ideas for ways you can quickly find success with these often hard-to-engage stakeholders. You’ll leave the session with the tools you need to establish your own retiree or emeritus group.
    Monica Bucek, Director of Major and Planned Gifts, Elgin Community College Foundation
    Jennifer Strohl, Manager of Alumni, Affinity Groups and Stewardship, Elgin Community College Foundation
  • Organizing the Development Office for a Capital Campaign
    Community colleges are increasingly asked to plan a capital campaign by college leadership. Learn how to prepare a development operation for a successful campaign. You’ll leave with strategies and tactics for assessing the need to hire campaign counsel, to prepare a budget, to engage and recruit volunteers and to organize the development operation to focus on a campaign. The session focuses on staff, consultant and the volunteer perspective.
    Nancy Michalko, Executive Director of Development, Salt Lake Community College


Coffee Break in the Marketplace

Elective Sessions (choose one)

  • How Engagement will Spark Your Alumni Initiatives: The Unending Saga of Creating Loyalty Now, Part II
    In roughly two years’ time, how can community college alumni relations develop students’ future loyalty as alumni? Santa Monica College and Pasadena City College have created initiatives focused on engagement, education and exposure to philanthropy, and networking to impact students who will contribute in the future as alumni. Hear about the success of Pasadena City College’s Lancers for Life initiative after launching a mere two years ago. Learn how Santa Monica College is leveraging an understanding of digital initiatives combined with the power of hyper-targeted networking to culture alumni engagement and philanthropy.
    Ethan Bukowiec, Content Manager, CampusTap
    Remy Carpinito, Founder and CEO, CampusTap
    Elaine Cartas, Development Manager, Pasadena City College
    Kris McPeak, Director of Operations, Pasadena City College
    Deirdre Weaver, Director of Student and Alumni Relations, Santa Monica College
  • High-Level Volunteer Management
    The NMC Foundation is currently managing a 40-member foundation board and numerous committees and subcommittees, which total approximately 145 volunteers working in high-level positions. Presenters share their "in the trenches" experience with what works and what doesn't to effectively engage, steward and manage this extensive network of volunteers, and all the meetings that go with it. Bring your challenges and successes to share.
    Paris Morse, Director of Development, and Rebecca Teahen, Executive Director, NMC Foundation
  • Herding Bulls and Bears: How to Develop an RFP for Investment Management Services
    How foundations steward their investments is just as important as getting the gifts, but the process of selecting and reviewing investment managers is often new to development professionals. Explore the questions to ask in an RFP, what to look for in assessing qualified candidates, and how to review your Investment Policy Statement and develop a spending policy to serve your constituents through the years. Learn about some of the pitfalls and the benefits of getting a better understanding of how your investments perform.
    Mary McMQueen, Executive Director of Development, Del Mar College
  • Location, Automation, BOTs and the (Near) Future of Community College Marketing
    In the age of the ever-shrinking attention span, community college marketing is evolving faster than ever and it’s not slowing down. Explore five current and emerging marketing opportunities and discover how institutions of all sizes can use them to advance strategic priorities. Then, together, we’ll take a fearless look into some possible futures for higher ed marketing.
    Mike Barzacchini, Director of Marketing, Harper College
  • The College Milestone Anniversary Celebration Survival Guide
    Will you celebrate a milestone anniversary or launch a campus-wide engagement initiative in the next three years?  We did. We survived. We thrived! Join a panel of seasoned expedition guides who will provide you with insights on how to involve your employees, students, community and alumni in a multifaceted, year-long campaign that builds awareness, positions your brand, impacts community and engages stakeholders. Take advantage of our adventure experience so that you can develop a successful survival toolkit and map that avoids quicksand hazards and directs you toward final success.
    Karen Childers, Director, Development and Community Relations, San Bernardino Valley College
    Donna Harwood,
    Senior Marketing Specialist, Harper College
    Alice Maxwell,
    Director of Communications and Marketing, Tallahassee Community College
    Sonja Pang, Special Events Planner, San Bernardino Valley College
    Beverly Riley, Employee Relations Manager, Harper College
  • Planned Giving When You Don’t Have a Planned Giving Office, Time or Training
    Want to offer your donors a way to make the ultimate gift to your organization? Learn what your organization needs in order to successfully implement a new planned giving program, or to increase awareness of an existing effort. This includes building and managing a strong and effective board of directors along with effective fundraising and endowment committees. Other subjects to be covered include planned giving and endowment goal setting, donor research, prospecting, cultivation, solicitation and stewardship.
    Paul Kirchgraber, Executive Director, Yavapai College Foundation
  • You Had Me at Merlot: Creating a Signature Event that People Actually Want to Attend
    Golf tournaments, skeet shooting, and 5Ks—oh my! How many of these types of fundraisers do others in your community present annually? And how much time does your staff put into these events? There are only so many holes of golf, rounds of skeet and miles to run that a donor can take! The Tallahassee Community College Foundation decided – ENOUGH! Time to create something that would sell out without us having to sell out. Enter their popular Cleaver and Cork: A Farm to Table Wine Affair. The difference—a famous chef! This session details how TCCF did it and why it works.
    Heather Mitchell, Vice President of Development, Tallahassee Community College


Wine and Cheese Reception in Marketplace


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Saturday, Oct. 14


8:00-9:00 AM
Breakfast in the Marketplace

Featured Sessions (choose one)

  • A Marriage Made in Heaven: Monroe Community College's College and University Partnership Program
    Competition among two- and four-year colleges to boost student enrollment is greater than ever. Since 2010, the Monroe Community College Foundation has partnered with several four-year colleges and universities to support student success at MCC and encourage transfer enrollment to partner institutions. This partnership raises critical unrestricted support for the MCC Foundation while offering partners greater access to the MCC students via tailored approach to student recruitment. The result is improved awareness of the C&U partners among students and additional support for the areas of greatest need at MCC.   
    Mark Pastorella, Director of Development, Monroe Community College
    Gretchen Wood, Director of Donor Engagement, Monroe Community College
  • It Takes Two to Two-Step: How Separate Communications and Fundraising Departments Collaborate for Effective Results
    Hear how two Texas professionals—each with control issues—embrace and arm wrestle to produce impressive advancement results from independent marketing/communications and development/alumni departments. This session will be instrumental for managers and team leaders of institutional departments charged with pieces of the traditional institutional advancement operation who do not report to the same administrator, but who need to work together for the optimum results. Participants will hear strategic collaboration options to braid separate initiatives into a strong advancement fabric with impressive results.
    Claudia Jackson, Executive Director of Strategic Communication and Government Relations, Del Mar College
    Mary McQueen, Executive Director of Development, Del Mar College
  • Advancement Services, What’s In It for Me?
    Alumni affairs, major gifts, special events, annual fund, public and government relations, financial aid…yes, all these areas can be effectively supported by advancement services. Advancement services goes well beyond gift processing and can be an invaluable resource for your department of institutional advancement, whether large or small. This session brings together a panel of seasoned community college professionals to share their understanding and experiences. The panel will spark new ideas by offering insights into advancement services for their institutions and helping session participants identify priorities.
    Bobbi Abram, Executive Director, Pasadena City College Foundation
    Mitch Andrews, Executive Director, Institutional Advancement and Tyler Junior College Foundation, Tyler Junior College
    Shelby Gould, Director and Chief Operating Officer, Tyler Junior College
    Erin McHenry, Director of Annual Giving and Development Services, Saddleback College Foundation
  • Business Case for Diversity
    On the cusp of transition from a majority to minority country, serving and engaging diverse constituents throughout the community is more critical than ever. Discuss different cultural approaches to philanthropy, review strategies to engage diverse constituencies and learn how to build diverse staff and boards.
    Anita B. Walton, Director, Diversity and Talent management, CASE


Coffee Break in Marketplace

10:30 AM-NOON

Closing Keynote Session

Unlock Your Advocacy Success

Advocacy is no longer just a tactic used in political campaigns. It is about solving issues and affecting change—inspiring collaboration to support causes and rally for brands; it's integrating advocacy tactics with marketing strategies designed to influence decision makers. Whether your goal is to increase revenue, mitigate threats or strengthen your corporate brand, advocacy is key. Karen Moore discusses trends and provides strategies for success including:

  • Incorporating advocacy into overall business strategy,
  • Using social media and nontraditional partnerships to achieve goals and
  • Understanding audiences' expectations for transparency and responsibility.

Karen B. Moore, Chief Executive Officer and Founder, Moore Communications Group

Conference Adjourns


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