Call for Sessions

2013 Conference for Community College Advancement

October 2-4, 2013, San Diego

Deadline to Submit:
January 28, 2013

The inaugural Conference for Community College Advancement got rave reviews for its program quality, depth and setting, so we invite you to help make the 2013 conference even better by submitting a session proposal.

The call for sessions for the 2013 conference will remain open until Jan. 28, 2013. We're seeking engaging sessions that showcase best practices, identify emerging trends and inspire new ways of advancing community colleges.

The conference, Oct. 2-4 in San Diego, CA, will offer a wide selection of sessions covering all aspects of advancement, including marketing, fundraising, alumni relations, leadership and government relations.

Don't miss this opportunity to connect with other community college professionals to share best practices and explore new strategies for building stronger community colleges. Conference participants will come from all advancement professions and school sizes, so we encourage a wide range of session topics, from strategic big picture concepts to practical how-to basics.

Even you can submit a proposal

Everyone has ideas and experience that can be useful to others. Wondering what sort of session proposal you might submit? Here are just a few of the topics that have been requested by others:

What sort of session do YOU want to attend?

Have a suggestion for a conference session that would be most helpful to you? (The more specific, the better.) Tell Paul Heaton (heaton@case.org, 202-478-5570), director of the Center for Community College Advancement, so we can try and make it happen.

In-demand topics:

• Effective writing and content development for social media/mobile campaigns.

• Legislative relations.

• Connecting alumni relations activities with your completion/retention initiatives.

• Effective strategies for statewide (or system-wide) foundations.

• Tips for establishing and enhancing public/private partnerships.

• How can a community college successfully enter the world of government advocacy?

• Engaging the entire campus in the grantmaking process.

• Implementing an integrated advancement model.

• Working with deans, workforce development and other faculty and staff to plan for a major campaign.

• How to market community colleges in a new light that might surprise people, such as being a solution-provider for a community.

• Scenarios and case studies of soliciting major gifts.

• Using audits and financial statements (or other instruments) to develop a dashboard of key performance indicators. 

• How to educate boards and administrators on what it takes to run a successful fundraising (or marketing, or advocacy, or social media) campaign, and how to engage the whole campus in your efforts.

• Implementing an employee-giving program.

• How to craft, implement and get buy-in for social media (or web content) policies that don't turn you into "the enforcer."

• Department of Education compliance issues and new financial rules we need to know.

• Legal considerations for marketing out of state/country.

• How to do effective prospect research.

• Pro's and con's of investing in alumni affinity programs (credit cards, insurance, etc.).

• Deciding where to focus your limited resources to achieve better alumni relations.

Submit your proposal online today!

Questions can be directed to Paul Heaton, director of the CASE Center for Community College Advancement (heaton@case.org, 202-478-5570).